How to Structure Your Contract Service Business Website URLs
Are you creating a website for your contract service business, but aren’t sure how to structure the URLs?
Structuring your URLs is actually more straightforward than you would think.
At Blue Trade Media, we have helped create hierarchical URL structures for multiple contract service business websites to make it easier for Google to crawl their websites.
In this article, we will discuss how you can look at structuring your website to follow a hierarchical structure and the steps you can take to learn how to create your own URLs.
What To Consider Before Determining Your Contract Service Business Website URL
When creating your URL structure, you will first want to have determined the structure of your contract service business website. For instance, do you know what pages you are going to have and do you know what the overarching pages will be?
If you haven’t determined the structure of your contract service business website, check out our blog “How to Determine the Structure of Your Contract Service Business Website.”
If you have already created the structure of your contract service business website, you have the perfect foundation for creating your website URL structure.
4 Steps For Creating Your Contract Service Company Website URLs
1. Start With The Base of Each of Your URLs
The base of your URL will be the homepage of your website. Just like in the example website structure we showed at the beginning, your home page will be on its own level.
There are multiple ways you can structure your homepage - the base of your URLs. Here are some examples:
www.bluetrademedia.com also equal to https://www.bluetrademedia.com/
bluetrademedia.com which is also equal to https://bluetrademedia.com/
www.bluetrademedia.co which could also be bluetrademedia.co
The most common way to structure your URL will be the typical www.bluetrademedia.com (starting with a “www.” and ending with a “.com”).
We provided the “https://” start of a URL as an example because it is a portion of your URL you should consider, but one that will be automatically added to each URL once you decide between “http” and “https.” You will want to select “https” because the “s” signifies your connection is secure and will not prompt any warnings to visitors coming to your site.
If you do not have an “https,” your website will trigger a message to search engines to ask visitors something like “This website is not secure, do you wish to proceed?”
Once you have the base of your URL decided, you have the base for the rest of your contract service business website’s URLs.
2. Determine The Best Way To Categorize Overarching Categories
Now that you have the base of your URL, you need to determine your overarching categories. If you offer residential and commercial services, you should structure your URL for each of these pages like:
Residential services = www.bluetrademedia.com/residential-services
Commercial Services = www.bluetrademedia.com/commercial-services
After the “.com” you will always place a forward slash “/” before the next part of the URL.
If you also offer supplies (for instance, landscaping supplies), then your URL for that page, will look something like: www.bluetrademedia.com/landscaping-supplies
If you have a Portfolio page, it will be straightforward: www.bluetrademedia.com/portfolio
For your Service Areas page, you will want to structure it like: www.bluetrademedia.com/service-area
Your About Us page us will have two ways you could structure it:
About Us = www.bluetrademedia.com/about-us
About Us = www.bluetrademedia.com/company
The more traditional route is to use About Us within the URL, but your URL structure will depend on your preference.
Your Contact Us Page’s URL will also be straight forward: www.bluetrademedia.com/contact-us
Once you have created the overarching page’s URL structures, you are ready to create the rest of your URLs.
3. Choose a URL Structure That Describes Your Page Correctly
To give you a better idea of what actual service page URLs will be structured, we are going to use a landscaping website as an example.
Instead of generic “Commercial Services” and “Residential Services” pages, you will create two overarching pages for your landscaping specific services:
Residential Landscaping Services: www.bluetrademedia.com/residential-landscaping-services
AND
Commercial Landscaping Services: www.bluetrademedia.com/commercial-landscaping-services
These will lay the foundation for sub-service pages because they will start out with the overarching topic and then continue with the sub-service page name after.
The URLs for your sub-service pages for your residential services like Maintenance, Design, and Installation will look like:
Residential Landscaping Maintenance: www.bluetrademedia.com/residential-landscaping-services/maintenance
Residential Landscaping Design: www.bluetrademedia.com/residential-landscaping-services/design
Residential Landscaping Installation: www.bluetrademedia.com/residential-landscaping-services/installation
Commercial services will follow suit in the same way with your overarching topic first and then the name of the page after the forward slash:
Commercial Landscaping Maintenance: www.bluetrademedia.com/commercial-landscaping-services/maintenance
Commercial Landscaping Design: www.bluetrademedia.com/commercial-landscaping-services/design
Commercial Landscaping Installation: www.bluetrademedia.com/commercial-landscaping-services/installation
Once you have the sub-service pages down, you also need to account for any page you may have under your sub-services like “Aeration and Seeding,” “Weed Control,” and “Leaf Removal.” These pages will be structured like:
Residential Aeration and Seeding: www.bluetrademedia.com/residential-landscaping-services/maintenance/aeration-seeding
Residential Weed Control: www.bluetrademedia.com/residential-landscaping-services/maintenance/weed-control
Residential Leaf Removal: www.bluetrademedia.com/residential-landscaping-services/maintenance/leaf-removal
Once you have your sub sub-service pages accounted for, you will be able to complete your website’s URL structure.
4. Plan Out Your Entire Contract Service Website’s URL Structure
Now that you know how to plan out your website’s URL structure, you should create a list of all of the URLs that you plan on having for each page. This will allow you to create a global view of the pages you will have.
Once you have that global view, you will be able to audit your website URL structure to ensure that there aren’t any changes you want to make to your URLs before you make them live.
Once you make them live, you will need to account for any changes you make to URLs with redirects. A redirect is something you create that tells your domain to redirect one URL to a new URL rather than bringing visitors to the original URL.
Structure Your Contract Service Business Website’s URLs Properly
Once you know how to structure your base URL, your overarching URLs, your sub page URLs, and your sub sub page URLS, you will be able to easily create the URL structure for your entire website.
After you set up your URL structure, you will be able to start filling out the rest of your meta information (which consists of your URL, meta title, and meta description.
For more information about how to create your contract service business website to bring in leads, subscribe to our newsletter below. If you have any questions about how to structure the URLs of your website, contact us today.
