How To Write a Landscaping Maintenance Plan Page
If you have already created a landscape maintenance page, you may not be sure about what to include on your maintenance plan page.
However, these two pages serve different purposes.
Some customers may be searching for one time lawn maintenance, while others may be looking to sign up for a landscape maintenance plan - hence why you will have a page for both.
In this blog, we will cover what you need to know about creating a maintenance plan page and what you will want to include on a maintenance plan page.
What To Include On Your Landscaping Maintenance Plan Page
A unique page you can include on your landscaping website is a lawncare maintenance plan page. This page will generally be different from your landscape maintenance page because this page will be used to highlight the features of your maintenance plan (if you have one).
1. General Information About Your Maintenance Plan
Under your maintenance plan page title, you will typically include a paragraph introducing the landscape maintenance plan(s) and any information customers should know on a general level.
You can specify the average yard size that your pricing is for if you are including pricing in your maintenance plan levels.
If you are not including pricing on your maintenance plan, you can mention that pricing varies by yard size and that that is why you do not include exact rates for each level.
However, while it can sometimes be tough to provide a catch all rate for your maintenance plan levels it is a good idea to include pricing estimates of some sort for each level if you can.
This allows customers to know the amount they can probably expect to pay, which lets them know if your services are within their budget.
2. Information About Your Maintenance Plan Tiers (if applicable)
Once you introduce the maintenance plan levels, you should go into the different maintenance plan tiers you offer, like gold, silver, and platinum plans.
Each heading for the different plan tiers should align with what you call your maintenance plan levels. Perhaps instead of gold, silver, platinum, you offer basic, full service, and plus service maintenance plan offerings, or a different naming structure.
Within each of the plan tiers, you should cover the details your customers will want to know, like what is included, how much it will cost, how often services will be performed, and any qualifying sentences like “This rate is based on a XX,XXX square foot lot and 26 week service plan. Rates may vary depending on the size of your yard or the contract term you select.”
If you have a PDF of each maintenance plan tier, you should link to that below each plan. If you don’t, you can put a “sign up” button below that leads to a form to sign up for the plan.
3. What Each Landscaping Maintenance Tier Includes
After you have included information about the type of plan tiers you offer, you should mention the details of the services you provide for each tier.
For instance, your plans could build on each other, so you could start your basic plan like:
Basic: lawn cutting, hedge trimming, and weed control.
Full service: all services in basic, aeration and seeding, and fertilizing.
Plus service: all services in basic and full service, flower installation, and mulching.
This allows you to not repeat items and make each level of your plan seem more appealing since it encompasses the beginning tier options.
Create a Landscaping Maintenance Plan Page That Drives Leads
Having a dedicated maintenance plan page is a great way to communicate to customers that you offer a maintenance plan that they can sign up for.
This allows them to learn about how you can take the maintenance and lawn care needs off their mind and into your hands.
If you have questions about creating a maintenance plan page, reach out to us today. To continue learning about how you can enhance your landscaping maintenance page, subscribe to our newsletter below.
