How To Write a Residential Landscape Installation Service Page
If you offer residential landscape installation services for customers that don’t need design services, you probably need to create a residential landscape installation service page.
So how do you create this page and what type of information should you include on it?
This page will be different than your landscape design page because you will not be focusing on design services since your customers may have chosen to forgo that option. Instead, your installation page will be designed to inform your customers about what installation services you provide.
In this article, we will cover how to create your residential landscape installation service page and the topics you can cover on the page to increase the amount of landscape installation leads you receive.
4 Topics to Cover On Your Residential Landscape Installation Page
When you plan out your website, you will determine whether you will want to create a standalone landscape design and landscape installation pages or if you would like to create one page to cover both design and installation.
If you always offer these services hand in hand, you should create a combined page. However, if you offer landscape installation services apart from design services frequently, you can create separate pages to show customers they can get installation or design services from you.
If you choose to create separate pages for design and installation, you can include the following topics on your landscape installation page:
Residential landscape design installation services
How long residential landscape installation usually takes
Landscape installation versus landscape design services
How much residential landscape design projects cost
These topics will help your customers understand your landscape installation services and determine if landscaping design and landscaping installation services are right for them.
1. Residential Landscape Design Installation Services
Within your residential landscape design installation services section, you can include a list of the landscape installation services you offer like:
Irrigation system installation
Sod installation services
Plant and shrubbery installation services
Masonry and stonework installation services
Landscape lighting system installation
If you have sub-service pages for these services, you can link out to them in your list. If you are creating separate design and installation pages, you may have similar services offered under your design service page, but the sub-service pages you will link out to will be different.
For instance, a design sub-service page will include styles of landscape design and the process of the design project, whereas the installation page will be focused on what items can and can’t be installed too closely to one another and more information about the installation process.
2. How Long Residential Landscape Installation Usually Takes
While you may not be able to tell customers exactly how long their design project should take, you can provide them with an average range for how long landscape installations usually take, like “landscaping installations can take a few days or up to six weeks or more, depending on the complexity of the project.”
To help your customers understand where their project may fall, you can mention what can cause the timeline to be shorter or longer, such as:
The type of landscape installation
The size of the landscape project
The type of materials required
These are just a few of the things you can mention to your customers. Based on your area and the things that generally affect the length of your installations, you can add items to the list or modify them to be more specific.
3. Signs You Need Landscape Installation Services Instead of Landscape Design Services
If you choose to create separate pages for landscape design and landscape installation, you will need to help your customers know when they will need landscape design and when they will need landscape installation.
If you have chosen to separate these topics, you already know that your design services will usually include an installation, while your standalone installation projects will not usually include design.
So that your customers know which one they will need, you can provide signs when they will need one over the other, like:
Signs You Need Landscape Design Services:
You want to revamp all or a part of your landscape
You don’t have a landscape design in mind
You want to achieve a specific landscape style
Signs You Just Need Landscape Installation Services:
You like your landscape and only want to add to it
You know what type of style you want and how to achieve it
You want to add trees, plants, or other standards landscape features
This section is your opportunity to explain to customers which services will be right for them and can even present the opportunity for you to upsell.
For instance, say you do a lot of standalone installations, but it would be more beneficial for customers to get design and installation services from you - this is your chance to tell them why it makes more sense to do that and how it can offer them more benefits.
4. How Much Residential Landscape Installation Costs
Like with every other service, your customers will want to know how much landscape installation will cost. In theory, landscape installation projects should usually cost less than landscape design projects that come with landscape installation since landscape installation does not include any design services.
If you are trying to present a case for landscape installation services over design services, you could mention that the price for installation would be cheaper. You may want to do this if you have a lot of customers that want a cheaper deal on their landscaping (remove the fee for design), but still want to redo their landscape.
To give your customers an idea of how much it will cost, you can mention a range like “on average, landscape installation can cost around $500 - $15,000 depending on the complexity of the installation.”
Directly following the range, you can include a list of factors that can impact the cost/ complexity such as:
Your landscaping installation project may cost more or less depending on:
The type of landscape installation you want
How many landscape features you want installed
The type of materials you want installed
The part of your landscape you want redone
These are just a few things that can impact the cost. Depending on the projects you usually perform, you can add more factors to the list you include on your landscape installation page.
Create a Residential Landscape Installation Page To Increase Installation Leads
Creating a residential landscaping installation page for your landscaping website is a great way to show customers you provide standalone installation services and increase the amount of installation leads you get from your website.
By including key information about your installation services, customers will be able to know if you offer the installation service they need.
If you have questions about the information you should include on your residential landscape installation page, contact us today. For more information on how to increase the business you get from your website, sign up for our newsletter below.
