How To Write a Roofing Certifications Page
Do you want to establish trust and credibility with your prospective customers?
Including a roofing certifications/ licenses page on your roofing company website allows you to highlight the certifications and licenses you have and explain the importance of each of them.
This type of page shows customers your commitment to operating according to roofing quality standards and enables them to differentiate you from other roofing companies that do not have the same qualifications.
In this blog, we will discuss the kind of information you can include about your roofing certifications and licenses, as well as examples of the types of roofing certifications or licenses you may want to include on your certifications page.
6 Things To Include About Your Roofing Certifications and Licenses
To start generating ideas for your roofing certifications page, you should jot down every license and certification you have gotten to perform roofing work. After you do that, you should ask yourself the following questions about each certification:
Why did you decide to get this roofing certification or license?
How does this roofing certification make you more equipped to perform that work?
What has your team learned from that license or certification that they use daily?
What did you have to do to get that certification? (education, experience, coursework, etc.)
What do you have to do to maintain the certification or license?
What does it signify or someone does or doesn't have this license or certification?
Once you have compiled all of this information for each certification, you can create a section dedicated to each certification or license you have.
For each of these sections, you will want to put a heading, the icon for the certification, and a description about the certification/ license.
Within the description of each of these, you can include information you jotted down about each in response to the 6 questions above.
So what certifications and licenses should you have on your certification page?
Examples of Roofing Certifications and Licenses to Include
The roofing certifications, licenses, and accreditations you include on your certifications page will depend on the types of services you specialize in.
For instance, if you do roofing, siding, and gutter work, then you will most likely have more certifications to note than if you were to just do roofing work.
If you just do roofing, you will want to include general roofing certifications, specialty certifications, and roofing manufacturer certifications.
General Roofing Certifications
The first type of certification that you should list on your page is your general roofing certifications like:
National Roofing Contractors Association (NRCA) Certification
NRCIA (National Roof Certification and Inspection Association)
These are just a few examples of the core certifications and licenses that customers will primarily be looking for on your certifications page.
Specialty Roofing Certifications
Once you have specified the general roofing certifications you have, you can list out your specialty certifications to show your additional areas of expertise. Some examples of roofing certifications related to roofing specialties that you could include are:
The specialty certifications you choose to have on your page will depend on the kinds of roofing related services you specialize in that set you apart from other roofing companies.
Roofing Manufacturer Certifications
After you have listed out your general and specialty certifications, you should list any manufacturer certifications you may have, like:
Having these types of certifications and including them on your certifications page helps show your customers that you are dedicated to providing top quality craftsmanship in your repairs and installations.
Create an Informative Roofing Certifications and Licenses Page
Your roofing certifications and licenses page is one of the best ways you can communicate your credibility and expertise to prospective customers.
To make this page effective, you just need to focus on covering why you got these certifications and licenses and why they are important.
If you have any questions about what you should include on your roofing certifications page, reach out to us today. To keep discovering more about how to create an effective roofing website, subscribe to our newsletter below.
