How To Write a Roofing Maintenance Page
While roofing maintenance isn’t flashy like roof repair and roof replacement, it provides you with consistent revenue and protects your customer’s investment.
With that being said, not many homeowners think about roof maintenance, which is why you should include it on your roofing company website if you provide roof maintenance services.
If you offer a roof maintenance plan, this page should include details about your roof maintenance plan and be geared towards your plan specifically. If you do not have an official roof maintenance plan, you can also keep this page general.
In this article, we will go over topics you can include on your roof maintenance plan page to inform your customers about your roof maintenance services.
5 Topics To Cover On Your Roofing Maintenance Page
1. How Often Should You Have a Roof Maintained?
When your customers hear they need to have their roof maintenanced on a regular basis, they will naturally ask “how often?” They will probably also want to know what time of year they should have it done.
Since not all roofs are made alike in their pitch or their material, you should also mention the maintenance requirements of specific roofs you work with. For instance, a standard shingle roof may require maintenance twice a year, whereas a tile roof may only require it once every other year.
To make it simple, you can list out roofs by material (asphalt, tile, wood, etc.) or style (flat, gable, bonet, A-frame, etc.) and add how frequently they should be serviced right beside them, like:
Asphalt shingle roofs - should be serviced one to two times per year.
Tile roofs - should be maintained once every other year.
Flat roofs - should be serviced two to three times per year.
Additionally, you should provide context as to why they should have it maintenanced at certain times of the year. If you recommend they have their roof serviced once in the spring and once in the fall, you could mention something along the lines of:
“You should have your asphalt shingle roof serviced in the spring and the fall. This allows you to catch issues before the heat of summer or the cold of winter when ice and snow can collect on your roof and enter your home through cracks or holes.”
2. How Much Does Roof Maintenance Cost?
Like any other service, your customers will want to know how much roof maintenance is going to cost.
You can provide a range of what it would cost annually and then provide further information about the difference in cost for individual servicing versus if they were to get your plan (if you have one).
Customers will also want to know if the price will differ depending on the type of roof they have. Providing an average range based on roof type would be a good way to help your customers get an understanding for what they might pay.
3. What Is Included In Roof Maintenance?
After your customers know how much roof maintenance is going to cost, they will also want to know what it will include. For instance, you could list out the things roof maintenance includes like:
Removal of leaves, pine straw, and other debris
An inspection of the roof and the gutters
Clearing of dirt, pine straw, and leaves out of gutters
Depending on the type of maintenance you offer, you can add even more details about what your maintenance plan offers. If you offer a roof maintenance plan and you offer a discount off repairs or free service calls for members, ensure you mention that your roof maintenance plan offers those types of benefits.
When writing this section, ensure that you fully detail what roof maintenance can include so that customers are able to understand the value they are paying for when they get their roof maintained.
4. What Are The Benefits of Regular Roof Maintenance?
Just like you will want to ensure that the “what is included in roof maintenance” section is detailed, you will also want to touch on all of the benefits of getting regular roof maintenance, like:
Damage to roof is caught and fixed early on
It extends the service life of the roof
A well maintained roof protects the home
It helps save money on energy and repairs
Regular maintenance protects the roof’s warranty
There is a large possibility that your customers are not aware of all of the potential benefits of having their roof regularly maintained, which is why you should mention each benefit of roof maintenance you can think of.
5. What Happens if a Roof Is Not Regularly Maintained?
This section is essentially the opposite of the section above, but it is still important to include, especially for customers who won’t read the benefits and realize the negatives correlated to not having their roof maintained, such as:
The lifespan of the roof is shortened
The roof requires frequent and costly repairs
Not properly maintaining a roof can void the warranty
An unmaintained roof can lead to higher energy bills
While you will not want to fear monger in this section, you will definitely want to be as honest with your customers about what can happen if their roof is not regularly maintained.
Write a Roof Maintenance Page to Highlight Your Roof Maintenance Services
A solid roof maintenance page covers topics like how often customers should have it done, how much it costs, what is included, what the benefits are, and what can happen if customers don’t have it done.
By providing this information, you will be able to ensure your customers truly understand how roof maintenance works and the benefits of having it done on a regular basis.
To learn more about what pages you should have on your roofing website, read “What to Include on Your Roofing Company Website.” If you have any questions about what you should include on your roof maintenance page, reach out to us today.
