What Is a Contact Us Page For a Contract Service Business Website
You probably already know that you need a contact us page.
However, if you’ve never created a contact us page, it can be tough to know where to begin.
You may wonder: What information should it include? How do I ensure that it is optimized?
These are great types of questions to wonder and are exactly what we’re going to cover in this article.
What Is the Purpose of a Contact Us Page for a Home Service Business?
For contract service businesses, a good contact us page on your website can mean the difference between you being contacted or not contacted for service.
If your contact us page is difficult to use or doesn’t contain enough information, a customer may get frustrated or confused and leave the page.
I want you to think back to the last time you needed a service and you searched online. Did you come across certain sites that added to your issues rather than relieved them?
Just like your company alleviates issues and provides useful services, so should your website and its content.
What Information Does a Contact Us Page Include?
So, what do you put on your contact us page for your contract service site?
Here are the 7 pieces of information you should aim to include on your home service company’s contact us page:
Hours of operation
Emergency hours
Locations and address
Phone number
Email address
Accepted payment options
Contact us form
Service request form
1. Hours of Operation
This is one of the most critical pieces of information to include aside from your business phone number. If you provide emergency services or operate longer that other companies you will want to make sure your hours reflect that.
Not having accurate hours or crucial information about your hours included on your contact us page could cause a customer to search elsewhere.
2. Emergency Hours
Including your emergency hours is key in informing your customers of the times they can reach you that they may not be aware of. Since most businesses operate 8:00 a.m. to 5:00 p.m. most customers will not automatically assume you are open past 5 or 6 p.m.
3. Location and Address
If you have a showroom or your services may require your clients to come to your business, they will need to know where you’re located. Even if customers won’t ever come to your location, you should still include it.
Having your location on your contact us page allows customers to gauge how close you are to them and will provide them with a sense of security knowing your business physically exists. Google will also reward you for including an address on your contact us page.
Some websites will allow you to include a map feature for easy directions or you can add a map/ reviews plug in to generate the map on your contact us page.
4. Phone Number
This is one of the most common ways your customers will contact you if you offer emergency services. If you do not have a phone number on your site, you will most likely not have that much success converting leads into customers. The phone number should be clickable so that if they are calling you from their phone they can easily click to call.
5. Email Address
While most customers will use the phone, some may not have an emergency and may be looking for more information on the services you provide. They may also use this method if they are inquiring about getting an installation or project based service. Having an email on your contact us page provides a useful secondary contact option for your customers.
6. Accepted Payment Options
Your customers are all different and will have different ways they can pay for services. You will want to specify what methods you accept (i.e. card, cash, check), the methods you don’t except (if there are any), and the financing options you provide (if you have financing options)
7. Contact Us Form
If your company is project based or it is large, a contact form may be your preferred way for your customers to reach you. A contact form allows you to request customers provide important information about the services they need so you are better able to serve them.
In most cases, your website editing platform should allow you to add a contact us form. If your website platform does not let you create forms, you can also add a form plug in to your site.
8. Service Request Form
A service request form is similar to a contact us form, but it is connected to your scheduling system. For systems with highly optimized forms, a request submitted through this form will trigger an appointment to be placed in a queue or on a tech’s schedule.
How To Optimize a Contact Us Page for My Contract Service Business Website
To optimize a contact us page for your home service company’s website, you should have as much information about how to get in touch with your business as possible.
If you do not have enough information available, customers who prefer different modes of communication or customers who are at different stages of the buying process will leave the page rather than contacting you.
While it is ideal to have a service scheduling system and a map for quick directions, you can start your contact us page without those things.
However, a fully optimized contact us page will include each of those things and will also have properly optimized headings. Aside from including those two things and the right information, you will not need to optimize your contact us page further because this is not a page that will easily rank on Google.
What Scheduling System Should I Use for My Home Service Contact Us Page?
There are a lot of great field service management systems out there that can increase the efficiency of your scheduling.
However, the system you should use will depend on the size of your business, the type of service you provide, how many schedulers will be using the system, and how many technicians you have.
Some dispatch software systems include:
Some of these field service management systems offer a free trial for you to test it out and see how it could work for your business. Others have great free subscription options that have limited capabilities, but still allow you to schedule and dispatch in a more automated fashion.
Create a Contact Us Page To Make It Easier for Your Website
Aside from the homepage, one of the first pages you should have on your website is a contact us page. Contact us pages allow visitors on your site to easily convert to customers and reach out to you for service easily.
Once you have a home page and a contact us page, you will want to create service pages and then location pages.
For more information on creating pages for your website, read more of our articles. If you have any questions about how to get started, feel free to reach out to us today.
