5 Reasons Why You Should Create a Website for Your Contract Service Business
As a small business owner, the last thing you probably want to do is create a website. After all, you got into business to do what you do best, not take a crack at website creation.
However, while that is true, every small business should have a website. Why?
A well-created website can start to bring in new leads as effectively as a well-trained sales team, without you having to hire a full sales team when you are just beginning your business.
In this article, we will dive deeper into the reasons why you should create a website for your contract service business.
1. It Helps Bring In New Leads For Your Contract Service Business
As we alluded to at the beginning of this article, a good website can help drive leads to your business without you having to hire a full sales team. How does this work?
As you build up your organic SEO (search engine optimization) and provide information on your services, you can begin to be found in more searches.
As you are found more when people search for services like yours, you will start to get leads you would have never gotten when you weren’t showing up at all in search results.
A few hundred dollar investment ($50-$500) on a website could get you multiple leads that more than pay for that initial investment.
Want to know how much you can expect to pay for a website? Check out our article “4 Costs To Consider When Creating Your Home Service Website,” to learn what can impact the cost.
2. It Ensures Leads Are More Qualified
Have you ever gotten a call that felt like a waste of time? Maybe the person calling didn’t know what you offered, so they asked you if you did a service that you don’t even do.
Or the call that can be the most frustrating - they asked a bunch of questions, were very interested, and then they weren’t interested in moving forward when they heard the price.
By creating a website that includes what you do and explains your pricing, you can bypass most of these conversations because potential customers can learn all they need to know on your site.
In some instances, you may argue there is certain information (like pricing) that you want to control the conversation on and not include on your site - you don’t need to include exact pricing, but customers should have an idea of what they can expect to pay.
Think about it. If you include all of the information up front, you could spend time on the phone with 5 qualified customers rather than time on the phone with 25 people who don’t want to pay the price you charge.
3. It Helps You Appear More Professional and Credible
Aside from saving you time, a website can also help you appear more credible and professional to potential customers.
Instead of searching your company’s name and finding nothing, they find a site that explains what services you offer, information about your company, and the certifications or licensure you have.
Not only does this help with new customers who you have never talked to, this can help you keep customers you are speaking to.
For instance, you may have had a great first call with a customer who was interested in your services and they say they will call you back. They get off the phone with you and start to do some research on the type of service and your specific business.
Then they try searching for you, but they don’t find anything. Or maybe in a better case, they find a Yelp, Better Business Bureau (BBB), or Facebook profile.
In that same research, they come across other companies in your space that offer the same services, but seem more credible and “real” because they have a digital presence (a website).
While a website doesn't automatically make one business more “real” than the next one, for some consumers, it can make the difference between who they do and don’t do business with.
Fortunately, there can be a positive ending to this scenario - you create a website and be easily found by new or warm leads and potentially outrank the competition and be found by more and more people.
4. It Saves You Time In the Sales Process
Another thing a well-laid-out website can do for you is save you time. If your website clearly explains what you do and answers common questions customers usually have, you will generally have to spend less time teaching people about your services.
Instead, you will have educated customers who are further along in deciding on whether to use your services.
So not only will your website earn you money, it can also save you money by saving you time throughout the sales process.
5. It Enables You To Educate Your Customers On Your Services
When created well, your website can serve as a brochure of your services and an educational guide about the type of services you provide.
In your website navigation, you can include a page for each of your core services to dive in deeper into what customers should know about each sub-service.
For instance, you can tell them typical life spans of home systems you repair and replace or you could talk about signs they need a specific type of service.
Most customers, whether they be a homeowner or a business owner, will not always know things about your services that may seem like common knowledge to you, making your website the perfect spot to educate them.
Create a Website To Drive Leads For Your Contract Service Business
There are many benefits to creating a website for your contract service business, like increased leads, efficiency, and credibility.
Once you have decided whether creating a website is the correct choice for you, the next step is determining what website-building platform you want to use. Read our blog “5 Website Building Platforms To Use To Create a Contract Service Business Website” to read about five easy-to-use platforms.
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