How To Create Sub-Service Pages for a Contract Service Business Website
When you start creating your contract service business website, you will generally come across two main types of pages: Service Pages and Sub-service Pages.
These two types of pages support one another, but have two different purposes and will be laid out differently.
When successfully done, creating the right service pages and sub-services pages on your site can help you successfully educate your customers and draw more visitors to your site through organic SEO (search engine optimization).
In this blog, we will discuss the types of sections you can include in a sub-service page to educate your customers and increase your leads.
7 Kinds of Sections You Can Include on a Sub-Service Page
While service pages (also referred to as Overarching Service Pages) are designed to show customers high level information about multiple services within a service category, Sub-service Pages are designed to provide more detail about one specific service.
For instance, you could have an overarching service page like “Plumbing Services,” which could have sub-services like “Drain Clearing,” “Water Line Repair,” and “Water Heater Repair/ Installation.”
Each of those sub-services are related to plumbing, but are unique and cannot be deeply explained all on one page. So you cover Drain Cleaning, Water Line Repair, and Water Heater Repair/ Installation on the main service page Plumbing Services in high level detail and then create sub-service pages that go into more depth for each of those.
1. Signs Something Needs To Be Repaired or Replaced
One of the first things you will typically cover on a sub-service page is signs something needs repair or replacement or the type of service you provide.
For an AC Repair Page, signs someone needs their AC system repaired or replaced could be something like “Your AC system is not cooling effectively,” “You notice humidity in your home,” or “Your AC system is blowing hot air.”
On a Gutter Repair Page, examples of signs that a homeowner should have their roof repaired or replaced could be “There are missing shingles on your roof,” “Water is leaking through your roof,” or “Your roof looks weathered or is sagging.”
Aside from just listing signs someone should have something repaired or replaced, you should categorize the signs you include by whether it means they need a repair or a full replacement. That way you customers can better prepare for the expense.
Depending on the sub-service you are creating a page for, this section may not be directly applicable or may need to be tweaked to “Signs You Should Have Something Serviced.” However, section two may sometimes cover similar items.
2. How Often Something Needs To Be Maintained or Serviced
While most homeowners know that they need to maintain the systems in their home, they don’t usually know the exact cadences with which those things should be maintained or serviced.
Not to mention, when they have to consider this for all of the systems and parts of their home, it can be a lot to keep track of. Because of this, one of their first questions may be the frequency with which they should maintain something in their home.
As an example, say you have an HVAC Maintenance Page you are creating this section for. In that section, you should provide a range like “Home HVAC systems should generally be serviced around 2 times per year, once in the fall and once in the spring.”
Along with that range, you should also specify why someone may need to have their HVAC system serviced more or less than 2 times per year.
While this example is specific to HVAC, the idea of this section still applies to most services. You will generally include a range of how frequently you should have something serviced and provide explanations for that range as well as instances in which someone may need to have something in their home serviced more or less.
3. How Often Something Needs To Be Replaced
This section is different from the first section “Signs Something Needs To Be Repaired or Replaced,” because it is intended to focus on the lifespan of home systems.
For instance, rather than providing signs something needs to be replaced, you should provide a range for how often a home system lasts. Additionally, you should provide examples of why a home system may last longer or may not last the full expected lifespan.
As an example, say you are creating a Water Heater Replacement Page. On this page, you could include information like “You will generally need to replace your hot water heater every 6-12 years. However, depending on where you live and how often you have your water heater serviced, your water heater may need to be replaced more often.”
To provide additional context on how Location affects this, you could dive into how some areas have hard water and some areas have soft water, which can affect how much sediment builds up in your hot water heater.
4. The Cost of the Sub-Service (Repair, Installation, Etc.)
Another common thing that customers will want to know about your sub-service is the cost. Depending on the sub-service you are writing a page for, the title of this section will differ based on if you are talking about repair, installation, design, etc.
However, no matter which stage of service your sub-service page is geared towards, the cost section will follow a similar format.
You will generally want to provide an average range of how much the type of service costs, as well as provide examples of why it may cost more or less.
5. How To Determine What You Need for a Service
This is a more general category and will provide customers information on things. They may explore if they are initially considering doing it themselves.
While the goal of the sun-service page and the section is to have them select you for services, it doesn’t hurt to provide them with the type of information they should know if they were to do it on their own.
For instance, in our article “How To Write a Residential Fertilizing Page,” we recommend you include a section on your fertilizing page for your customers about “how to determine what type of fertilizer you need.”
This section provides landscaping companies an opportunity to walk customers through the process of understanding how to properly care for their lawns.
After reading an in-depth section about how to determine the type of fertilizer they need, some customers may determine that they would rather pay someone, like your landscaping company, to perform the service for them rather than doing it themselves.
6. Other Things Customers Should Know Regarding Your Service
Depending on your sub service page, this section may be very similar to the section above, and may not be necessary to include. However, this section may be an additional “things customers should know” type of section.
One example of a section like this would be “Other Things You Have To Do in Addition To Fertilizing” for a Residential Fertilizing Page. This section allows you to provide information customers would otherwise not know.
Another direction you could take this section would be to turn it into a “What You Should Know About [Sub-Service]” and share your wisdom to keep them from making common mistakes or to debunk any myths.
7. Preventative Measures or Best Practices for the Service
The last type of section you can include on your sub-service page is a preventative measures/ best practices section.
Using landscaping as an example again, this could look like a “How Can You Prevent Weeds From Growing in Your Yard?” section for a Residential Weed Control/ Removal Page.
For a Roof Repair Page, this could be a section like “How To Reduce the Amount of Roof Repairs a Roof Needs.”
Create an Effective Sub-Service Page That Drives Leads
The best way to start brainstorming information for a sub-service page is to consider the top questions customers may have. These questions will generally be about cost, preventative measures, best practices, timelines, lifespans of systems, signs of issues, and more.
By being fully transparent in each of the sections on your sub-service page, you will be able to properly educate customers on the service and also build their trust in you as an honest company.
If you have any questions about how to create a sub-service page, feel free to reach out to us today. For more information on how to create an effective contract service business website, subscribe to our newsletter below.
