Top 6 Ways To Build Organic SEO For Your Contract Service Company Website
If you want to build your website in a way that helps grow your business, you should start by forming a strong foundation of organic SEO (search engine optimization).
By building your organic SEO properly, you will increase the amount of customers you receive directly from your website.
But how do you get started?
In this article, we will go over all of the things you can do to maximize your organic SEO from building a strong website to using Google tools to keep your business updated.
1. Build a Strong Contract Service Website Foundation With 5 Key Pages
Creating strong organic SEO for your contract service business always starts with a foundation of a great website. If your website is not structured well or does not provide helpful information to your customers, then it won’t rank highly.
Additionally, even if you use alternative methods to bring traffic to your website and your business, a poorly built website can still control whether or not those visitors convert to customers.
To ensure you have your bases covered, you will want to include the five types of pages all contract service business websites should have:
Homepage
Service pages
Location pages
Niche pages
Contact page
These pages collectively help tell your customers what you can help them with and whether or not you are close by (this is especially important for emergency services like emergency plumbing or emergency HVAC).
In our blog “The Top 5 Pages You Should Have on Your Contract Company Website,” we explain each of these five pages more in-depth.
2. Structure Your Contract Service Website Metadata for SEO
Not only do you want to create useful and relevant website pages for your prospects, you will also want to ensure that they know you can help them.
Imagine you are the one searching Google for emergency plumbing services. Which search result would you click on?
One that directly addresses the issue you are going through or one that is vague, off topic, and sounds like it might have been written by a robot?
That is the difference good metadata information can make. If you let your website builder or Google autofill information in your meta description, you run the risk of your meta information not making sense - which keeps users from ever clicking on your content.
Your meta information will be composed of three elements:
Meta title
URL
Meta description
Your meta title will quickly describe the page users are about to see when they click on your search result. You will want it to cover the gist of your page in one succinct title.
Your URL will always start the same, but the slug will change. The slug of your URL is the section that comes after the “/”. For Progressive Service Company, the slug for their Morrisville location page is the bolded portion of this URL:
“https://callprogressive.com/residential/morrisville/plumbing/”
Since they provide residential plumbing and commercial plumbing services, they have included residential, then Morrisville, and then plumbing. They have set their URL slug to have plumbing at the end because they offer a variety of residential services in addition to plumbing.
Your meta description will be the portion of text that describes your page in about 1-5 sentences (around 155 characters). As you write your meta description, you should be thinking about what the person searching for that page wants to know.
If your page is about emergency plumbing services, speak to that urgency in your meta description by asking if they are experiencing common plumbing emergencies and following up with how you can help.
If you truly offer 24/7 plumbing services, definitely mention that. If you could be there within the hour, include that too. However, do not include anything that is untrue just to rank higher.
If your page is an HVAC installation page, start with a question, answer, and call to action like “Is your HVAC system inefficient or breaking down often? If it is around 10-15 years old, it might be time to replace it. Call us to get your system replaced!”
All in all, most meta descriptions will follow the question, answer, call to action format. Although, depending on the page you are writing it for, it might not make sense to include each portion of the format.
3. Include Frequently Asked Questions on Pages You Want to Rank
Frequently asked questions (FAQs) are exactly what you think they are - they are the most common questions your customers and prospects have. The FAQs you include on your website will always be in a question and answer type format.
For instance, if you own an electrical company, some questions people might ask are:
How much does it cost to replace my ceiling fan?
What does it mean if my lights are flickering?
How do I determine if I have an electrical emergency?
How long does a home electrical panel last?
These would be the foundation of your FAQ. Once you have decided on some frequently asked questions, pick the top three that are most relevant for each page and create your question and answer sets.
The answer to an FAQ can either be in paragraph form, or it can start with 1-2 sentences, go into a bullet point list, and then include 1-2 concluding sentences. If your FAQ is in response to something urgent, you can even include a link to your contact us page or a phone number in the last sentence of the answer.
4. Use Google My Business To Keep Your Contract Service Business Information Updated
While your Google My Business page will include a lot of information that won’t need to be changed, there are a few things you may need to update occasionally. Things that usually need to be updated are:
Company photos
Company updates
Hours of operation
It is important for you to keep your photos updated with new photos to signal to customers that your business is still in business. Updated photos also help new customers gain more trust in your business before they call in.
Company updates could include information about new appointment protocol, an announcement of a new location, or any other updates about your business.
You should keep your hours of operation updated, especially if you will have modified hours for an upcoming holiday. This will allow your customers to know when they can and cannot reach you.
5. Create a Blog To Teach Customers About Your Services
A great way to build organic SEO for your contract service business is to regularly publish blogs about the services you provide. To create effective blogs, you need to identify topics like you would for FAQs - what are your customers asking.
Once you identify the things your customers and prospects are asking, you should write in-depth blogs that provide an in-depth explanation to the question. A quality blog for a contract service business will generally be around 1,000 words or more.
The best way to create an informative blog is to think from the perspective of someone who knows nothing about your industry and start writing from there. You need to imagine what it is they want to know and what you need to explain in order for them to understand the answer to their question.
As you create these types of blogs, you should start to link back to your past blogs. If you create a blog “Top 5 Things That May Be Causing Your HVAC System to Not Work,” then a natural blog to link to within that blog would be “Signs Your Evaporator Coil Needs to Be Replaced.”
Top 5 articles create a great opportunity to link out to five of your other blogs to further inform your customers about the issues they are researching.
6. Use Review Plug-ins With a Check-in Functionality
If you want to give a boost to your contract services business website’s organic SEO, you can implement a review plug-in. By using a review plug-in, your website will have new activity on it every single time you receive a review.
This will allow Google to sense more activity on your website. The best review plug-ins include a functionality for technicians to “check-in” when they complete a job so that they can also provide SEO value to your site.
You should ensure that the correct reviews go to the correct location page. For example, if you have Morrisville reviews on your Fayetteville location page, your prospects will get confused.
A good review platform that allows you to get reviews, add check-ins, and manage reviews is NearbyNow.
Create Organic Content For Your Contract Service Website
Well it would be ideal for you to do all of the things on this list to grow your organic SEO, doing at least 3 to 4 can still help you increase your organic SEO.
If you are going to only do two or three items from this list, we recommend you start with building a solid website foundation, focusing on including good meta-data information, and keeping your business information updated on Google My Business.
To learn more about growing organic traffic, keep reading our blogs. If you have any questions about how to get started building your organic SEO with any of these tools, contact us today.