Optimize Your Contract Service Company Website
Do you have little trust for marketing agencies or feel like you are pouring money down the drain when you hire a marketing agency to manage your website?
We have seen business owners get taken advantage of by marketing agencies, which is why we are on a mission to create articles that educate you on topics like SEO, website content creation, and website management so that you are armed with information on how to manage your website on your own or determine what marketing agency will actually be able to effectively grow your website.
Check out the Blue Trade Media blog, where we cover everything you need to know about driving more leads to your business through your website.
Empowering contract service business owners to grow their website on their own and internally.
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Increase Your Web Traffic to Grow Your Home Service Business
Do you want to grow your contract service business, but have found yourself stuck? Your website is one of the most fundamental tools to grow your business, but it tends to be overlooked in the world of blue collar business.
If you lay the foundation of your website and continue to nurture it, it can begin to drive customers to your company in ways you never imagined possible.
Creating a website alone is tough. Even just creating the design of your site and what you want your homepage to say are two large tasks.
However, once you accomplish those two things, you have a great foundation to build from.
Here is what you should start to build out once you have created your website design and homepage content:
Set up all Google Suite Tools
Build a website with pages that serve a purpose
Ensure you have a contact us button and contact us page on your website
Create location pages and niche pages (commercial pages, industry pages, etc.) to draw in your audience
Include answers to frequently asked questions (FAQs)
Once you have this foundation laid out, you can start to add to it and make it a lead-generating machine.
The Fundamentals of Building Your Contract Service Business Web Presence
What To Do if You Don’t Have Time to Create Your Home Service Website
While you have probably become a jack of all trades through building a business, there’s no way you can do everything. At least, not forever. So what are your options? Well you can:
Hire a Content Manager
This is one of the best things you can do. Your content manager can start to create web content that will bring traffic to your business for years to come. The best investment you can make is in a content manager who builds your organic traffic rather than relying on paid ads.
To learn more about building sustainable website growth, read our article “Why Organic Is Better Than Paid Website Traffic For Home Service Businesses.”
Hire a College Intern
Second to a content manager, a college intern can help you build out the foundation of your website. They may have less experience under their belt, but if they are eager to learn about building organic SEO, they could become a great asset to your business.
To learn how to build your SEO, read our blog “Top 6 Ways To Build Organic SEO For Your Contract Service Company Website.”
Hire a Marketing Agency
Depending on the marketing agency you hire, you can get a decent value for what you pay. However, in most cases, a digital agency will not be able to create as much content in as much depth as a content manager or intern that is immersed in your business day-to-day.
If you do choose to go with an agency, you should pick one that focuses on local SEO rather than one that relies heavily on paid ad methods. While paid ads can work, they are a drain on resources and do not stick around like organic SEO when you stop paying for them.
To learn more about what to look for in a digital marketing agency, read our blog “Questions to Ask Before You Hire a Digital Marketing Company.”
Hire a Freelancer
Freelancers can be valuable for projects like:
Website development
Branding design
Specialized web projects
They have the ability to provide specialized services quickly, but just like marketing agencies, they will not usually have intimate knowledge of your business and industry. This makes it harder for them to create in-depth content that will increase your organic website traffic.
Types of Industries That Blue Trade Media Helps
Blue Trade Media’s mission is to continuously provide a collection of content that teaches business owners and their employees how to grow their contract service company’s website.
We have worked extensively with HVAC, plumbing, electrical, roofing, garage door, window and glass, cabinet and countertop, landscape lighting, home appliance, and home foundation companies.
To bolster their web presence, we created strategies for website content, frequently asked questions, blogs, and other organic growth methods.
We have also created a Guide On How to Market a Contract Service Business Digitally that you can begin following to start managing your contract service business website internally.