As you have grown your contract service business, you have probably noticed just how expensive it is to hire new crew members.

Between spending money on hiring platforms, reviewing resumes, and performing interviews, hiring can take a lot of time and money.

However, there is one way you can begin to cut down on costs, which is by creating a page on your website that advertises your careers.

In this article, we will cover the types of sections you can include on your careers page for your contract service business website and the kind of information you should include.

What To Consider Before Creating a Careers Page for Your Website

To use your website to draw in applicants to your careers, you will need to create your main careers page and individual pages for each of the careers you are hiring for.

However, the first step is getting your main careers page (your overarching careers page) created and posted so you can start funneling in applications.

In your overarching careers page, you should aim to cover the types of careers you are hiring for at a high level so that applicants can determine if you are hiring for the type of role they are searching for.

To make it easy for applicants to submit their resume, you should have a call to action at the end of your introduction section and at the end of the page to encourage prospective candidates to submit their resume through your general careers form.

7 Sections You Can Include on Your Careers Page

1. A Section Introducing Careers at Your Company

The first part of your careers page should capture the interest of potential applicants by including information about details like:

• What it is like to work for your company

• Benefits of working for your company

• The career trajectory at your company

• Your company’s core values and culture

The kinds of benefits you want to list in your introductory section will be benefits that would apply to any employee working at your company. For instance, these could include things like 401k’s, paid time off, health insurance professional development, etc.

After you write the body copy for your introductory section, you should brainstorm a heading for the sectional, like “Grow Your Career With [insert your company name]” or “Perks of Working for insert your company name]”.

2. Maintenance and Installation Crew Careers

For a traditional contract service company, the majority of your team is comprised of maintenance and installation technicians. These are your team members that are performing your services.

If your business does not involve maintenance and installation technicians, think of this as the type of role, you will have the highest volume of your organization as you scale.

For landscaping companies, this would most likely be landscaping crew members. For a coffee shop, this would be baristas.

Within this section, you should list out each of the roles and include different levels for the roles (as applicable) that potential applicants may be able to qualify for based on their experience.

Including each of your roles by level will allow applicants to see the types of positions they could grow into at your company.

3. Project Planning and Management Careers

The next type of career you may be hiring for is the kind of member on your team that will be responsible for the initial and high-level stages of a job/service, this will usually look like estimating, planning, and project management.

Depending on your organization, this category of role may look different. Think of this as the position above team lead, that ensures the project is executed according to standards.

Just like the section above, you should go in depth on the types of positions you offer within this category in rank of more entry level to the highest level of seniority.

4. Administrative and Office Support Careers

As you scale, you will need some form of administrative and clerical support. This type of role will typically answer calls, make calls, schedule service appointments, and perform other administrative tasks as needed.

Depending on how your organization is structured, you may have a variety of clerical rules, like:

• Administrative assistant

• Customer support manager

• Service appointment scheduler

• Office manager

These roles should be listed in order of your hiring needs just like your entry level service tech roles.

For instance, if you will need more customer support managers or service appointment schedulers, you should list that role first and then the rest of the list should be in order of seniority, with the highest level being listed at the bottom to show the career progression.

5. Sales, Operations, and Marketing Careers

The last category of roles you may want to hire for are business building and management roles like sales, operations, and marketing. These could include roles like:

• Operations Specialist

• Operations Manager

• Entry Level Salesman

• District Sales Manager

• Marketing Content Manager

• Marketing Specialist

• Marketing Manager

These are just a few examples of the type of marketing and operations roles your contract service business may be hiring for.

6. A Call To Action Section for Your Careers

The last piece to your careers page will be your call to action paragraph. For this section, you could use a heading like “Join Our Team Today.”

Within your call to action paragraph, you should include any final pieces of information about your careers and end with a call to action (CTA) sentence that directs them to the application.

A CTA for this section could sound something like “are you interested in joining the [insert company name] team? Apply to our available positions now!”

Create an Effective Careers Page For Your Contract Service Website

By jotting down the careers you are hiring for and making a dedicated overarching page for your careers, you can start to increase awareness about the roles you are hiring for and increase applicants to your site.

Once you have completed your overarching careers page, we recommend you create individual pages for each of your careers.

If you have any questions about how to create a careers page, reach out to us today. To learn more about how to create an effective website, check out our “Guide To Marketing a Home Service Business Digitally.”