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How To Create a Certifications Page for a Home Service Business

Blue Trade Media .

When you are creating a website for your home service business, one of the pages you can include is a certifications page.

This page allows you to highlight the key licenses and certifications you have for your business to build trust and credibility with your customers.

This is one of the most forgotten pages, but one of the most important ones you can have on your website.

In this article, we will discuss the type of information you can include on your certifications and licenses page and the types of certifications you may want to include based on your industry.

6 Things To Include on Your Home Service Business Certifications Page

To generate ideas for the information you want to include on your home service business certifications page, you should think about all of the certifications and licenses you have obtained to run your business.

These can be licenses and certifications that are required and ones that are “nice to have.” The reason you will want to list both types is for the unique value each of those provides. Once you have the list of certifications and licenses, you should ask yourself the following questions:

  1. Why did you obtain this license or certification?

  2. How does this certification make you more qualified?

  3. How does your company or staff utilize that knowledge in their everyday work?

  4. What did you have to do to obtain the certification or license?

  5. What do you need to do to maintain the certification or license?

  6. What does it mean if someone doesn’t have the license or certification?

When you explain the required certifications and licenses you have, this enables you to show that you are knowledgeable about what is required to earnestly run a business in your vertical (e.g. plumbing, HVAC, roofing, etc.) and that you are properly certified to perform the work that you are advertising.

When you speak about the certifications you have that are “nice to have,” you show customers that you not only care about maintaining the basic requirements, but that you also are committed to improving your knowledge and expertise to expand your offerings or quality of service.

Examples of Certifications & Licenses To Include On Your Certifications Page

As we mentioned, the types of certifications, licenses, and accreditations you will include on your certifications page will differ based on the types of services you provide. To give you an idea of the types of certifications you can mention, we will include vertical specific examples.

7 Certifications To Include on an HVAC Certifications Page

If you have an HVAC company, there are a few things that can impact the types of certifications and licenses you may have, like the complexity of projects, the size of projects, safety regulations, and manufacturer specifications.

To give an idea for some of the licenses you may include on your page, we will use Ohio as an example. Some certifications and licenses you may include on an HVAC company certification page in Ohio are:

  1. Ohio Contractor's License

  2. HVAC Contractor License

  3. EPA Certification

  4. Ohio Mechanical Contractor's License

  5. Manufacturer-Specific Certifications (Trane, Carrier, Lennox, etc.)

  6. NATE (North American Technician Excellence) Certification

  7. ACCA (Air Conditioning Contractors of America) Certification

11 Accreditations To Include On a Landscaping Certifications Page

If you own a landscaping company, things that can impact the certifications and licenses you may have include the kinds of services you provide (design, hardscapes, etc.), the type of products you work with, and the complexity and scale of your projects.

Some examples of landscaping certifications and licenses you may include on your certifications page if you are a landscaper in Ohio could be:

  1. Landscaping Contractor License

  2. Pesticide Applicator License

  3. Ohio Nursery & Landscape Association (ONLA) Certification

  4. National Association of Landscape Professionals (NALP) Certification

  5. Professional Landcare Network (PLANET) Certification

  6. ICPI Certification (Interlocking Concrete Pavement Institute)

  7. NCMA Certification (National Concrete Masonry Association)

  8. Certified Irrigation Contractor

  9. Certified Landscape Technician (CLT)

  10. Certified Landscape Professional (CLP)

  11. Ohio Landscape Association Membership

11 Certifications to Include on a Plumbing Certifications Page

If you are in the business of plumbing, you may strictly work on plumbing or you may also perform work that requires certifications or licensure to perform contracting work or work on systems like fire sprinklers.

Some examples of plumbing certifications you may want to include on your plumbing certifications page are:

  1. Ohio Plumbing Contractor License

  2. Plumbing Journeyman License

  3. Master Plumber License

  4. Backflow Prevention Certification

  5. Occupational Safety and Health Administration (OSHA) Certificate

  6. Green Plumbing Certifications (WaterSense certification)

  7. Plumbing-Heating-Cooling Contractors Association (PHCC) Membership

  8. CIPP (Cured-in-Place Pipe) Certification

  9. Certifications from Pipe Manufacturers

  10. Fire Sprinkler System Installation Certification

  11. Hydronics Certification

7 Accreditations to Include on a Roofing Certifications Page

If you own a roofing business, the types of roofs you install and the scale of your projects can influence the types of certifications and licenses you may have.

To give you an idea of the kinds of licenses or certifications you may include on a roofing certifications page, here are seven of the most common ones we have seen:

  1. Ohio Roofing Contractor License

  2. General Contractor License

  3. Manufacturer Certifications (CertainTeed, GAF, Owens Corning, etc.)

  4. Occupational Safety and Health Administration (OSHA) Certificate

  5. HAAG Certification

  6. National Roofing Contractors Association (NRCA) Membership

  7. Solar Roofing Installation Certification

8 Certifications to Include on an Electrical Certifications Page

If you are the owner of an electrical company, the types of certifications you include on your certifications page will depend on the type of electrical work you perform and any adjacent services you offer.

Some certifications you may want to include on your electrical certifications page include:

  1. Ohio Electrical Contractor License

  2. Electrician's License

  3. Electrical Safety Authority (ESA) Certification

  4. Occupational Safety and Health Administration (OSHA) Certificate

  5. NEC (National Electrical Code) Training and Certifications

  6. Electrical Inspections Certification

  7. NICEIC Certification (National Inspection Council for Electrical Installation Contracting)

  8. National Electrical Contractors Association (NECA) Membership

Create an Effective Certifications Page For Your Home Service Business

To create an effective certifications page, you just need to focus on explaining the value of each certification and why you got them.

This page will help you improve your credibility and trust with potential customers that land on your website.

If you have any questions about creating a certifications page, contact us today. To keep learning more about how to create an effective contract service business website, subscribe to our newsletter below.

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