How To Create a Financing Page for a Contract Service Business Website
Depending on the services you offer and the types of financing options you provide, you may want to add a Financing page to your contract service business website.
However, if you have never created one, you may be wondering what type of information this type of page should include.
We have worked with many contract service businesses on creating their websites, some with financing pages and some without. While each financing page is slightly different, they all contain similar elements.
In this blog, we will discuss what a financing page is and what type of information you can include on your contract service business website financing page.
What Is a Financing Page for a Contract Service Business Website?
A financing page is the perfect spot for you to educate your customers about your financing options on your contract service business website.
Some contract service businesses that may need a financing page include:
Plumbing companies
HVAC companies
Roofing companies
Landscape design companies
Electrical companies
If you are within one of these industries, you may want to provide financing options for larger projects like plumbing installations, HVAC system installations, roof replacements, landscape projects, and electrical installations.
What Information Should You Include on Your Financing Page?
Your financing page will probably be one of your shorter pages on your site content-wise, depending on how many financing options you offer and the amount of information you want to include about them. Some things you can cover include:
Information about the financing you offer
Links to the financing options you provide
FAQs about your financing options
1. Information About the Financing You Offer
In the first paragraph of your financing page, you should cover high level information about your financing options.
This should include the types of financing options you offer (financing directly through your organization or through 3rd parties), the details about the financing options, and how to get started.
The example above shows how you can lay out and cover different pieces of information like the payment cadence, the maximum loan amount, and other details about their financing.
2. Links to the Financing Options You Provide
As we briefly mentioned above, the type of financing options you may include on your financing page could be financing options you offer directly through your company or financing options you offer through a third party provider, or both.
Whatever the case, you should cover the key details about each of your financing options so that customers can learn more about each option and select the best one for them.
Below this information, you can include a CTA (call to action) that directs them to a landing page for the financing application.
3. FAQs About Your Financing Options
Another section you can cover on your contract service financing page are frequently asked questions about your financing options, like:
Example FAQ 1:
“What are the interest rates for HVAC financing? Are they fixed or variable?”
Example FAQ 2:
“What credit score is needed to qualify for roofing financing? Are there options for people with lower credit scores?”
Example FAQ 3:
“Do HVAC companies offer their own financing options or work with specific lenders? Are there benefits to financing through the HVAC company?”
The type of questions you will cover in this section will depend on your financing options and the common questions customers ask you.
Create a Financing Page For Your Contract Service Business Website
Now that you know that the key to creating an effective financing page is to include the most important details about your financing options, you can confidently create your financing page.
Once you create and publish your financing page, it will help educate your customers on what you offer so they can determine if they can get financing through you.
If you have questions about how to create a financing page, contact us. To keep learning more about what to include on your contract service business website, subscribe to our newsletter below.
