How To Create An About Us Page for a Home Service Business Website
As you are creating your home service business website, you probably have spent the majority of your time working on your service pages.
However, there are additional pages you need to create to round out the information on your website: Contact Us page, Certifications page, Financing page, Careers page, and your About Us page.
Your About Us page enables you to teach your prospective customers more about your company, and build credibility and trust.
In this article, we will go over the seven most common things you can cover on your About Us page and the type of information that could include for your specific business.
7 Things To Cover On Your About Us Page For Your Home Service Business Website
At a high level, the types of questions you want to think about and answer on this page are:
When was your home service business started?
Who started your home service company?
Why was your home service business created?
What are your home service company’s values?
How has your home service business grown?
What are the goals for your home service business?
What separates your home service company apart?
These are the key things your customers will want to know, making them the best writing prompts for your home service business company’s About Us page.
1. When Was Your Home Service Business Started?
Most home service companies will briefly mention the year they began throughout their homepage and other pages on their site like their About Us page.
Stating how long you have been in business helps customers determine if they would like to do business with you.
To clarify, this is not to say that newly formed home service businesses should not mention their founding date.
Both new and older businesses can benefit from including when they started. For instance, if your company is newer, the value you provide to customers may be that you are more intune with newer methods, technologies, systems, and ways of providing service.
If your business is older, your customers know that your company has stood the test of many years and has built a reputation of quality service in the area you operate in.
2. Who Started Your Home Service Company?
Your company may have been formed by you originally or it might have been formed by you and someone else or someone else prior to you.
In whichever case, customers want to know who created your company. This detail provides useful context for customers when setting the stage for why the company was created.
In addition to including who started the business, you want to also mention their background. For instance, the person who formed your business could have had 20+ years of experience working in the industry and saw a chance to form a business that serves customers differently.
This will help customers gauge why this person wanted to provide services like the ones you provide to people in their community.
3. Why Was Your Home Service Business Created?
As we mentioned above, once customers know who started your company and when, they will want to know why.
Some examples of why you started of your business could be:
You have a passion for service and providing quality services to customers
You noticed a gap in the market that your expertise could fill for customers
You wanted to provide more tailored services to customers
These are just some examples of why you could have started your business. If it is difficult to immediately pinpoint a concise reason behind why your company was created, you should write down any reason you can think of - the benevolent and the non.
Once you have each of them written down, you can drill down to one that represents your company’s purpose the most.
4. What Are Your Home Service Company’s Values?
Another thing customers will want to know about your business are the core values you hold.
This helps them get a sense for what you promise to them when they choose to work with you.
Some examples of core values your company may have include:
Commitment to quality service
Honesty and transparency
Reliability and integrity
As you read through these core values, you may have thought of the core values your business holds.
You should aim to pick 3 to 5 core values that your business identifies with. Once you have these, you should list them on your About Us page and throughout your website.
Internally, these should also be placed in any company manuals, with descriptions of how employees can exhibit them each day.
5. How Has Your Home Service Business Grown?
Explaining how your company has grown is a great way to display your commitment to improving how you service your community.
For example, you might have started off servicing just one city and now service multiple cities. Or perhaps you started off with one van and now you have multiple.
Or maybe you offered just a few base services initially and now offer more services or complementary adjacent services.
Another example of how your company may have grown is through partnering with another company on installs, services, projects, etc.
This could be the case if you own an HVAC company and partner with a plumbing company for system installations.
Or it could also be the case if you own a landscaping company and you partner with a stonework/ hardscape company for landscaping projects.
6. What Are Your Goals for Your Home Service Business?
The next thing you will want to cover are your company’s goals for the future:
Do you plan on expanding your services?
Are you going to expand your service area?
Do you plan on increasing your number of vans?
Are you going to partner with a complementary company?
Do you plan on hiring and expanding your crew?
Whatever your goals may be, you should consider how this will positively impact your customers. For instance, if you expand your service area, you can note that it is so you can reach more customers.
If you plan on partnering with a company that provides an adjacent service to what you offer, you could explain how you will be able to increase the convenience for your customer.
7. What Separates Your Home Service Company Apart?
Last, but not least, you should explain how your company is different from other companies that offer similar services. When you do this, you should position how your company uniquely serves customers.
Some things that may set your home service business apart from others could be:
You provide a combination of services that other companies don’t
You provide adjacent services in addition to your core services
You offer your services more promptly than other companies
You have a different approach and offer higher quality services
When you recap how you uniquely help customers, you should not mention your competitors. To do this, you can mention how you have structured your services around common needs that your customers have to provide them with the highest quality service.
Create An Effective About Us Page For Your Home Service Business Website
By covering when your company was started, who started it, why it was started, how it has grown, how it will continue to grow, and what separates your company from the rest, you can gain trust from customers.
Your About Us page can also serve as a way to educate prospective applicants on why they should want to work for your company (your company’s growth, culture, etc.).
If you have any questions about how to create an About Us page for your home service business, contact us today. To keep learning about how you can improve your home service business website, subscribe to our newsletter below.
