How To Create Location Pages for an HVAC Website
Do you want to increase the amount of local leads you receive to your HVAC website?
Creating HVAC location pages for the cities you serve is a great way to improve local SEO and draw in prospective customers.
By creating these pages and adding them to your site, prospective customers and search engines will know what areas you service.
In this article, we will discuss a templated way you can go about creating these HVAC city pages for your website and the sections you can include on your location pages.
The Purpose of HVAC Location Pages for Your Website
HVAC location pages (also known as city pages) are a tool to show prospective customers what area you service as well as bring in new local leads.
For example, imagine you were a prospective HVAC customer searching for HVAC services in the Louisburg, NC area. If you type in “HVAC services in Louisburg, NC,” the following will appear:
Sponsored listings (ads)
Business MAP listings
HVAC company homepages
HVAC company city pages
You will generally see homepages of HVAC companies appear in local searches when the site has high domain authority (which takes time to build), has a reviews plugin on their site, or has a high amount of Google reviews from that area.
Since some locations and search terms (e.g. HVAC services in Louisburg, NC) can be competitive, creating location pages can be a great way to increase your chances of ranking for a local term when first creating your site.
So now that you know the importance of location pages, you are probably wondering “what do I include on one?”
4 Things to Cover in an HVAC Location Page
1. General Information About HVAC Services in That City
Before you get into the meat of your location page, you will need to create the title and secondary heading for the page. Your main title will usually be something like:
“HVAC Services in Louisburg, NC”
“Heating and Cooling Services in Louisburg, NC”
“HVAC repair, maintenance, and installation in Louisburg, NC”
Your secondary title will be more about the general area around the city (or a secondary term for the city) and something about the quality or level of service you offer, such as:
“Trusted HVAC Services in The Heart of Franklin County"
“Quality HVAC Services Near The Heart of Franklin County”
“Top HVAC Repair Services in and Around Franklin County”
Once you have determined your title and heading, you can create your introductory paragraph. This part of your location page should provide location specific information.
For instance, in terms of HVAC, you could mention the climate and temperature of the area and how that impacts HVAC systems.
For instance, do you experience really hot summers or really cold winters that demand more from HVAC systems? Additionally, if you offer air purification solutions, does the area have a high level of pollution or allergens?
Whatever the case may be, there are generally unique challenges to certain areas that you can highlight at the beginning of the page and demonstrate how you can help them with your HVAC services.
Another thing you will want to sprinkle throughout the first section and the sections below is neighborhoods or other location indicators.
This could be incorporated within a sentence like “We assist customers with HVAC services throughout the Louisburg area in neighborhoods like (neighborhood 1), (neighborhood 2), and (neighborhood 3).” You will want the neighborhoods you list to be spread out across your service area to give customers an idea of how wide your service area is.
2. Links to HVAC Services as a Bullet Point List or Paragraph
The next core piece of information you will want to cover is the HVAC services you offer. Depending on how many services you offer and how your website is laid out, you can either list these out in a list or paragraph format, like:
HVAC services:
HVAC Repair
HVAC Maintenance
HVAC Installation
Or
Heating Services: heating repair, heating maintenance, and heating system installation.
Cooling Services: cooling repair, cooling maintenance, and cooling system installation.
You can either keep the same format for this section across all of your city pages or switch back and forth in the formatting between your city pages to create a bit of variation.
The reason you will want to list out all of your services on this page is because this may be the first page that your prospective customers might land on, making it key for you to provide all of the information they may want to know.
3. Call to Action Section That Prompts Customers to Request HVAC Services
Once you have introduced prospective customers to your services with the sections above, you will want to end it all with a call to action sentence. This will be a sentence that urges them to reach out to you and will sound something like:
“Do you need HVAC repair, maintenance, or installation? Reach out to us today.”
Or
“To learn more about our heating and cooling repair, maintenance, and replacement services, contact us today.”
4. Section Highlighting Reviews From Customers in That Area
An optional section you can include on your location pages is a reviews plug-in to each page.
This helps show prospective customers in that area reviews from other customers in the area and also helps signal to Google and other search engines that you provide quality HVAC services in that area.
To add reviews to your city pages, you can either add them manually (by adding pieces of code to your website) or through a review plug-in or integration.
Some plug-ins are designed in a user-friendly way that enables you to manage the reviews you display on your pages and some even enable you to do “check-ins” for service appointments where your technicians can write up an explanation about the service provided.
Create Effective HVAC Location Pages To Increase Your Local Leads
Location pages are very straightforward and can be easily templatized, with customizations here and there to make them unique.
To start out, we recommend that you create around 3-5 location pages, focusing on your primary cities first and then surrounding cities as you have availability.
Do you have questions about how to create an HVAC city page? Contact us today. To learn more about how to improve your HVAC website, subscribe to our newsletter below.
