How To Write a Commercial Aeration and Seeding Page
When creating an aeration and seeding page, you will need to gear it toward what your commercial clients usually want to know about commercial aeration and seeding.
While you may have some very knowledgeable commercial clients, you may have some that don’t know proper aeration and seeding practices for a commercial lawn.
Including information your customers need to know about aeration and seeding on your page helps guide them and builds their trust in you as their landscaping advisor.
In this article, we will walk through things you should generally cover on a commercial aeration and seeding page.
5 Things To Answer on Your Commercial Aeration and Seeding Page
1. How Often and When Commercial Grass Should be Aerated and Seeded
One of the first things your customers will probably want to know is how often they should have their commercial lawn aerated and seeded.
To help them determine this for their commercial lawn, you can provide them with generalizations based on their type of grass or specific to the state you service.
Once you let them know when they should be getting aeration and seeding done and when, you should provide a list of reasons why they may want to have their lawn aerated and seeded at a different cadence.
For instance, you can let them know that they need it done more frequently depending on factors like:
Soil compaction
Usage patterns
Pests and diseases
Maintenance frequency
Desired aesthetic
While some property managers will take this information to inform their landscaping plans, others will decide to leverage you as their trusted landscaper since you will know when and how often their property will need to be aerated and seeded.
2. The Benefits of Having a Commercial Lawn Aerated and Seeded
Once you have covered the frequency with which commercial property managers should have their lawns aerated and seeded, you should describe the benefits of having a commercial lawn aerated and seeded on a consistent basis.
You can include benefits about aeration and seeding, like:
Improves grass root growth
Reduces soil compaction
Increases grass thickness
Enhances drought tolerance
Decreases lawn care costs
Some of the benefits may require you to provide an additional explanation. For example, you may want to explain how aeration and seeding can help reduce costs because a healthier and fortified lawn will require less pest control and weed removal.
3. What Can Happen if You Don’t Aerate and Seed Your Commercial Lawn
Aside from the benefits, prospective customers may wonder what will happen to their commercial lawn if they do not have it aerated and seeded.
Some issues of not having a lawn aerated and seeded that you can cover on your page include:
Increased risk of soil compaction
Poor and reduced lawn drainage
Decreased protection against weeds
Increased bare patches and weeds
Increased lawn maintenance costs
These are just a few of the issues you can list that could arise when a commercial lawn isn’t aerated and seeded on a regular basis.
4. How Much it Costs To Have a Commercial Lawn Aerated and Seeded
Another key detail commercial property owners will want to know is how much it will usually cost to have a commercial lawn aerated and seeded.
Since the commercial lawns can vary in size and design, you won’t usually be able to provide one flat price. Instead, you can offer up a usual price range or a usual price per square foot based on industry averages and then include a list of factors that can impact cost like:
Square feet of the commercial lawn
Complexity of lawn (if it is sloped or not)
Frequency of aeration and seeding
If you offer discounted rates on aeration and seeding for commercial customers with annual contracts, you could mention that as you discuss costs.
5. What To Know About Having a Commercial Lawn Aerated and Seeded
The next thing prospective commercial clients will want to know about commercial aerating and seeding is what they should know. For instance, some may not know best practices for water and mowing before and after aeration and seeding.
To help property managers out, you should brainstorm the top things commercial property owners should know about having their lawn aerated and seeded like:
Maintenance recommendations for watering and mowing
How to select the right seed for your commercial lawn
How to prepare a lawn for aeration and seeding
By providing them with a list of things they should know, you will be able to communicate your expertise on the topic and increase the likelihood they will select you as their commercial lawn care provider.
Create an Effective Commercial Lawn Aeration and Seeding Page
A commercial lawn aeration and seeding page will help you show commercial property owners that you can assist them with these services and help provide them useful information.
To create an effective page, you should focus on communicating what they should know about commercial aeration and seeding to maintain a healthy commercial lawn.
If you have any questions about what to include on your commercial aeration and seeding page, reach out to us today. For more information about creating an effective landscaping website, subscribe to our newsletter below.
