How To Write a Commercial Landscape Design Service Page
Deciding what to include on your commercial landscape design service page can be difficult.
This is for good reason - this page is one of the most unique pages on your landscaping company website, along with your residential landscape design page (if you also offer residential services).
When done right, your commercial landscape design service page can be a great way to educate commercial clients about your design process and drive commercial leads to your landscaping business.
In this article, we will discuss the types of sections you should include on your commercial landscape design page and the type of information you can include within each section to highlight the information that will increase your leads.
5 Sections To Include on a Commercial Landscape Service Design Page
To fully educate commercial customers on your design services, you should include the following sections on your page:
Information about commercial landscape design
Your commercial landscaping design process
How long commercial landscape design takes
Examples of design styles for commercial landscapes
The average cost for commercial landscape design
1. Information About Commercial Landscape Design
This first section will serve as an overview for the type of landscaping design services you offer (e.g. lighting, grading, drainage), the areas you perform them, the types of commercial clients you perform them for, and any other high level information your customers should know.
This section could also include notable examples of commercial customers you have been serving for years, or a specific commercial client focus you have (like business parks, retail outlets, etc.).
2. Your Commercial Landscaping Design Process
Once you have given a high level overview of your landscaping design services, you will want to explain what your process typically looks like. That way, your commercial clients will know what to expect.
Some steps of your commercial landscape design process may be:
Initial Consultation and Assessment
Site Visit and Analysis
Design Conceptualization and Development
Permitting and Approvals
Construction Documentation
Contractor Selection
Construction and Installation
Quality Control and Inspections
Planting and Installation
Hardscape Construction
Irrigation and Lighting
Final Walkthrough and Punch List
Project Completion
Maintenance Plan and Handover
Post-Construction Evaluation
Depending on your exact landscaping design process and how you generally lay it out for clients, there could be more or fewer steps.
However, the key with this section is to keep the explanation of your process as high level as possible. You can link to a direct guide on your process or provide customers with more information on the process when they inquire.
3. How Long Commercial Landscape Design Takes
Once customers know what is involved in your commercial landscaping design process, they will most likely want to know how long a project will typically take.
While it may be hard to provide an exact timeframe that applies to all customers, you can offer a range of how many weeks or months the design project can take and what can make it take more or less time.
For instance, some factors you could cite that would affect timeline are:
The size of the design project
The complexity of the project
The availability of materials
Seasonal considerations
The conditions of the site
These are just a few examples of what can affect the timeline. Based on the factors you have encountered, you can list ones that are common for your area or commercial clients you work with.
4. Examples of Design Styles for Commercial Landscapes
If customers don’t already have an idea for the type of style they want for their commercial landscape, they may lean on you for your expertise.
A great way to provide this upfront is to cover the type of commercial landscape styles you typically create, such as:
Traditional
Modern
Industrial
Rustic
Coastal
The list you include should be styles you have executed before and styles you are able to execute upon customer request.
Along with the list of styles you can model their landscape design after, you can also include information about the types of features each of these styles usually contain and example images of each of the styles.
5. The Average Cost for Commercial Landscape Design
Just like the timeline, it is hard to provide a rough estimate of cost that applies to every customer. However, you can still provide a range of the lowest and highest you typically see.
If it varies too much, you can split the ranges up among categories like project complexity or lot size, like:
Simple
Intermediate
Complex
Or
Under 5,000 square feet (small)
Between 5,000 - 15,000 square feet (medium)
Over 15,000 square feet (large)
The scale of these numbers can be adjusted based on how you typically categorize your design projects.
Along with the range, you can also note things that affect the cost, such as:
Labor
Materials
Complexity
Size
Installation
At the end of this section and throughout your page, you can include a call to action (CTA) like “Want to get your commercial landscape designed? Contact us today for a free consultation.”
Create a Commercial Landscape Design Page That Drives Leads
As an expert in commercial landscape design, once you know what type of sections to include on your page, you can easily create an informative landscape design page that drives leads.
Create each section with the goal of answering the common questions your customers typically ask you about your commercial landscape design services.
If you have questions about how to create a commercial landscape design services page, contact us today. To keep learning about how to create an effective landscaping website, subscribe to our newsletter below.