How To Write a Commercial Roofing Services Page
Creating a commercial roofing page can be a daunting task because you will need to display how you serve commercial roofing clients (who can have complex requirements).
Fortunately though, like a residential roofing services page, the overarching types of sections you should include won’t differ greatly.
If you set your commercial roofing page up with the correct sections and provide quality information, you can start to outrank the competition and be found more for commercial roofing services.
In this article, we will cover what you should keep in mind when creating a residential roofing page and the types of topics you should address on it.
1. Create Sections About Each of Your Commercial Roofing Services
Before you start writing your commercial roofing page, you should consider your commercial/ residential roofing service distribution goals. Do you want to offer 50/50 or focus more on commercial roofing?
If you want to grow your commercial roofing services through website leads you should create sub-service pages for each of the commercial roofing services you offer and use this page as the launching point for those pages.
However, if you offer commercial roofing services, but don’t do it as frequently as residential roofing and don’t want to increase your focus on it, you can create one overarching roofing services page (the page we are discussing in this article) and provide comprehensive information about each of your services.
Regardless of which approach you will take, you will may want to cover sections on the following services:
Commercial Roof Repair
Commercial Roof Replacement
Commercial Roof Maintenance
Commercial Roof Coatings
Commercial Gutter Repair & Replacement
Commercial Skylight Installation & Repair
New Construction Commercial Roof Services
As your create these sections for your commercial roofing services page, you should think about what customers should know about each of your services at a high level:
1. Commercial Roof Repair
The first two commercial roofing services your prospective clients will want to know about are your commercial roof repair and commercial roof replacements services. For your commercial roofing repair section, you can cover key information about:
Whether you offer emergency roof repair services
The types of commercial roof repairs you specialize in
If your company is certified by major roofing manufacturers
The average cost for a commercial roof repair
If you have any other high-level details you think your prospective clients would want to know, you should detail them here. If you have a dedicated commercial roof repair page, include a call to action and link to the dedicated repair page in this section.
2. Commercial Roof Replacement
For your commercial roof replacement services, you should include information about:
When customers should consider replacing a commercial roof
The commercial roofing materials you work with
How long your commercial roofing projects generally take
What to consider when replacing a commercial roof
The typical cost of a commercial roof replacement
While your commercial roofing clients will be more knowledgeable than the average residential client, they will still appreciate you going into depth about key details they should consider for a roof replacement project.
3. Commercial Roof Maintenance
Just like prospective commercial clients will generally have more knowledge about roof replacements, they may know a bit about what it takes to maintain a roof. However, it is still a good idea to include detailed information about commercial roof maintenance like:
How often commercial roofs should be maintained
The types of roof maintenance you perform
Commercial roofing warranty considerations
How much commercial roof maintenance costs
If there are any other additional high level commercial roof maintenance pointers your prospective customers should know, you should explain them at a high level in this section.
4. Commercial Roof Coatings
This section is a great spot to educate potential commercial customers on:
Options for commercial roof coatings
How long a commercial roof coating lasts
The average cost of a commercial roof coating
It is best to be as transparent with the information you provide as possible. To do this, you can include explanations about instances in which commercial roof coating is not possible.
5. Commercial Gutter Repair & Replacement
As your customers are getting their commercial roofs replaced and repaired, they will also need work done to their gutters. To explain how you can help your customers with their commercial gutter needs, you can include information like:
How long commercial gutters usually last
How much it cost to have commercial gutters repaired
The price of having commercial gutters replaced
How often commercial gutters should be maintained
You should include any high-level information your customers should know about commercial gutter repair and replacement.
6. Commercial Skylight Installation & Repair
Some commercial prospects may have buildings like office buildings, retail buildings, restaurants, and cafes that require skylights for improved aesthetics or lighting. If you provide skylight services, you can include information about:
The benefits of commercial skylights
Types of buildings with commercial skylights
How much commercial skylights cost
Some benefits you can cover at a high level are natural lighting, energy efficiency, improved aesthetics, and enhanced retail and hospitality appeal.
7. New Construction Commercial Roof Services
If you offer commercial roofing services for new construction, you should create a dedicated section for this to communicate to new construction customers that you also serve them.
In this section, you can cover details like the average timeline of your new construction roofing projects, the average cost per square foot, and your specific new construction roofing process.
If there is anything that sets your commercial new construction roofing apart, you should mention it at a high level in this section and go more into depth on a page solely about new construction commercial roof services.
2. Cover The Types of Commercial Roofing You Offer
Your customers will most likely have a specific type of material they need their commercial roof to be. Including a list of the commercial roofing materials you work with allows them to determine if you are familiar with the type of commercial roof they have or need.
You can list commercial roofing materials you work with like:
Built-Up Roofing (BUR)
Modified Bitumen (MB)
Single-Ply Membrane Roofing (EPDM, TPO, PVC)
Metal Roofing
Green Roofs (Vegetative Roofs)
Solar Roofing
Thermoset Roof Membrane (CSPE or Hypalon)
Photovoltaic (PV) Panels
Spray Polyurethane Foam (SPF)
Asphalt Shingles
Clay or Concrete Tiles
Slate
Wood Shingles or Shakes
Fiber Cement
If you commonly work with a more complex roofing material, you can use this section to provide high level detail about the steps you take to ensure it is installed correctly.
3. Include Examples of Your Commercial Roofing Projects
As you are creating your commercial roofing service page, you should be thinking about the types of commercial roofing clients that will come to your page and what they will want to know.
Explaining the types of buildings you commonly install and repair roofs for is a great way to help them determine if you specialize in the type of commercial roofing they need.
You can explain this by covering the types of buildings you provide roofing services for based on qualities like:
Use: manufacturing centers, office buildings, retail buildings, restaurants, cafes, etc.
Design: traditional flat roof, pitched roof, sawtooth roof, gambrel roof, curved roof, etc.
Area: beach, mountains, rain or snowy areas, etc.
Additionally, you can include pictures of your commercial roofing projects to show examples of your past work.
Make a Commercial Roofing Services Page That Draws in Leads
Depending on the amount of commercial roofing services you offer and if you will be creating individual pages for each of your services, you may want to include more or less information on your overarching commercial roofing services page.
The main commercial roofing services page is a great way for you to outline the services you offer while also providing helpful information to your customers.
If you have questions about how to create a commercial roofing page, contact us today. If you would like to learn more about creating a roofing website, subscribe to our newsletter below.
