How To Write a Residential Irrigation Page
Are you trying to determine what to include on a residential irrigation page?
Residential irrigation pages can be different to write since they are more installation focused, while other landscaping pages are more service focused.
However, while the end goal is slightly different, this type of page should still cover similar topics like cost, benefits, and more.
In this article, we will cover the kinds of topics you can cover on your residential irrigation page to drive irrigation system installation leads.
6 Topics To Cover On a Residential Irrigation System Page
1. How Much it Costs to Have an Irrigation System Installed
The first topic you should cover on your irrigation page is how much it will cost to have an irrigation installed. You can offer a general range, like “On average, it will usually cost around $2,500 to $5,000 to have a residential irrigation system installed.”
In addition to the cost, you can provide more context on things that can impact the cost, like:
The size of the yard that needs the irrigation system
The type of irrigation system being installed
The amount of zones the irrigation system will need
To be helpful, at the end of this section, you can give customers tips on what they can do to reduce the cost of having an irrigation system installed. However, you should also mention what customers should be aware of with cheaper systems, like it may not last as long or work as well.
2. Common Types of Irrigation Systems To Pick From
If a customer is considering getting an irrigation system installed, they will want to know what types of irrigation systems exist so that they can start forming an idea of the kind they want. Some types of irrigation systems you may want to list include:
In-ground sprinkler system
Drip irrigation system
Soaker hose system
Micro-spray irrigation system
Portable sprinkler system
Oscillating sprinkler
Impact sprinkler
Smart irrigation system
Wireless soil moisture sensor system
You could split these systems into categories like low flow and high flow; above ground and in-ground; drip, bubbler, or spray systems; or any other categories you think would be helpful for your customers to know.
Once you have laid out the categories, you discuss the pros and cons of each and explain why certain systems are more preferred than others.
3. How Long it Takes To Get an Irrigation System Installed
Once you have covered how much irrigation systems will cost and the types of irrigation systems homeowners can get, the next topic you should generally explain is how long it will take to have an irrigation system installed.
Just like for the price, you can include a range for the typical installation timeframe, such as “It generally takes around 3-4 hours, or up to one day to install an irrigation system.”
If your irrigation system installations can sometimes take a bit longer than a day, you can provide a list of reasons that irrigation installations may occasionally take more than a day to prepare customers for that possibility.
4. Reasons To Get a Lawn Irrigation System Installed
If you have customers that are just now realizing they need to consistently maintain their yard, they may not know the purpose of an irrigation system or why they would need one. To help them determine if they may need an irrigation system, you can provide a list of reasons, like:
You are trying to grow your lawn
You want to automate your lawn watering
You want to water your lawn more effectively
The more reasons you can provide, the better. If your customers are still on the fence about getting an irrigation system, reading through these reasons can help.
5. The Benefits of Lawn Irrigation Systems
Once you have covered why an irrigation system is important and reasons why a homeowner may need one, you should dig into the benefits of lawn irrigation systems, such as:
They allow you to save time, money, and water
They help protect your yard against weeds
They keep your soil and yard healthy
They enhance your property’s appearance
To provide more detail, you can explain how irrigation systems can be a more efficient method of watering your lawn. Consider what benefits of irrigation systems homeowners may have questions about and offer deeper explanations to help explain them.
6. How Often Irrigation Systems Need To Be Maintained
Just like with any system, irrigation systems need regular maintenance to keep them functioning well and efficiently. While you know this, some of your customers may not or they may, but don’t know how often to have their irrigation system serviced.
To educate them on the amount of maintenance an irrigation system requires, you can say something like “To keep your irrigation system running efficiently, you should have it maintained at least 1-2 times per year.”
To give customers an idea of what maintenance may entail, you could mention that it can include inspections, flushing of your system, cleaning sprinkler heads, and checking your irrigation system for damage.
Make a Residential Irrigation Page That Drives Leads
To create the most effective residential irrigation page for your landscaping company website, you should aim to include information about these six topics and any other information you think your customers should know about irrigation systems.
To provide more context about your irrigation installation services, you could mention how quickly you can typically schedule an irrigation installation after a customer calls in.
If you have any questions about what to include on your residential irrigation page, contact us today. To keep learning more about how to create an effective landscaping company website, subscribe to our newsletter below.
