How To Write a Gutter Cleaning and Maintenance Page
If you offer gutter maintenance services, including a gutter cleaning and maintenance page on your gutter company website can be a great way to direct customers to those services.
When you do not have a gutter maintenance page on your website, customers are left wondering whether you actually offer gutter maintenance services and whether you offer a maintenance plan.
If this is your first time writing a gutter maintenance page, you may be wondering what to include on this page.
Fortunately, we have compiled a list of the top topics you can include on your gutter maintenance service page to get started.
5 Topics You Can Cover on Your Gutter Maintenance Page
1. How Often Should You Have Your Gutters Cleaned and Maintained?
To provide you customers with ample information on how often they should have their gutter system maintained, you should include a range of how frequently they should have their gutters serviced like “twice a year.”
You should also include when they should aim to have it done, like “once in the spring and once in the fall.” It is also important to mention factors specific to your area or your potential customers' homes, like weather and nearby trees.
For instance, you might mention that customers with more trees around their home may need to have their gutter system cleaned as often as four times a year. Additionally, if your area is known for severe storms, you may also want to note that your customers should have their gutter inspected after a severe storm.
2. How Much Does Gutter Maintenance Cost?
Just like other home services, your customers will want to know how much gutter maintenance will cost and what will impact the cost. To help provide them with a good idea of how much it will cost, you can either provide a range of total cost or average cost per square foot, like:
“It will generally cost around $100-$400 to have your gutters serviced.“
Or
“Gutter cleaning can cost around $0.85 to $2.20 per foot of gutter.“
Once you have mentioned a range for what your customers can expect to pay, you can include a list of things that can impact the price of gutter maintenance like:
The height of the home that needs gutter maintenance
The length of the gutter system that requires gutter cleaning
How accessible the gutters are that need to be cleaned
If you offer a gutter maintenance plan that helps customers save money on gutter cleaning, you could also mention that as something that can make gutter cleaning more affordable.
3. What is Included in Gutter Maintenance?
In the section where you cover what is included in gutter maintenance, you can either base it on what general gutter maintenance usually includes or you can make it a list based on your specific gutter maintenance services.
Your list of what is usually included in gutter maintenance could mention things like:
An inspection of the gutter system
A cleaning of the the gutter system
Sealing of any leaks in the gutters
Resecuring loose or sagging gutters
If you offer a gutter maintenance plan, you should make this section specific to your maintenance plan and either include a call to action (CTA) to contact you for gutter maintenance or a CTA that links customers to a page dedicated to your gutter maintenance plan.
4. What Are the Benefits of Regular Gutter Maintenance?
To illustrate the importance of gutter maintenance, you should mention the benefits of having gutters regularly maintained, such as:
It reduces the amount of gutter repairs that need to be done
It helps protect the roof and home from water damage
It increases the service life of the gutter system
It helps prevent the basement from becoming flooded
Depending on your service area and the benefits you commonly notice, you can form a list of benefits of having gutter systems maintained frequently.
5. What Happens if Gutters Are Not Properly Maintained?
Since most customers may not realize the importance of having their gutter system maintained, you should also explain what can happen if they do not have their gutters maintained well or frequently enough like:
Damage to the property and the landscape
The gutters can become overrun with pests
The gutter system can become damaged
The roof and the foundation can be damaged
Another thing that may be worth mentioning is how not having gutters maintained properly can also risk voiding roof warranties or home warranties.
Write a Gutter Maintenance Page to Build Out Your Gutter Company Website
While gutter maintenance pages can be tough to write, they are a very worthwhile addition to your gutter business website.
Having this gutter maintenance page on your website will help inform customers of the types of things they can expect from their gutter maintenance. It can also help them determine how often to have their gutters cleaned and inspected.
If you have any questions about writing your gutter maintenance page, contact us today. To get more ideas for what to include on your roofing and gutter company website, read more of our blogs.
