The Top 12 Kinds of Pages You Should Have on Your Landscaping Website
One of the hardest parts of creating a landscaping company website is determining the content you will include on it.
It is crucial that you think about the pages you want to include on it now, but also the pages you may want to include on it later, depending on the type of services you plan to offer in the future.
For instance, you may be starting with standard residential landscaping services, but perhaps you want to expand to landscaping design or commercial landscaping eventually.
In this article, we will cover examples of landscaping website layouts, how to structure your URLs, the types of pages you can include, and what you should keep in mind when creating your website.
Example of a Landscaping Company Website
When creating your landscaping website, the first page you will need to create is the homepage, then the overarching service page(s), then your subservice pages, and then your supporting pages. Below is a simple example of a beginner landscaping website layout.
If you are just starting out in residential landscaping, the website layout above is a great layout to get started with. This example uses cities in The Triangle area, so if your service area is different, you would change the pages below “Service Area” to include cities in your area.
This layout includes your main overarching service page “Residential Landscaping” with its associated sub service pages: Maintenance, Design, and Installation. Your Service Area page will serve as the overarching page for your location pages: Cary, Raleigh, Morrisville, and Durham.
It also covers your supporting pages like: About Us, Certifications, Careers, and Contact Us. The layout above allows you to prepare for eventually expanding your services to include Commercial Landscaping, Landscaping Supply, and more, like the more advanced landscaping website below.
How to Structure Your Landscaping Website’s URLs
Once you determine your website’s structure, you will be able to figure out your URL structure more easily. If you are new to creating a website, you may feel inclined to just allow your website to auto populate it for you, but that is a bad idea.
The best way to maintain control over your website’s quality, SEO, and vision is to audit the URLs to follow the structure you want them to follow. For instance, some website building platforms will just take the page name, which may be more or less descriptive than you want.
Other website building platforms will auto populate something completely unoptimized like “draft 1” or “untitled.”
Your landscaping website URLs should follow a structure similar to a file structure like:
Residential Landscaping Services:
https://www.greenlandscaping.com/residential-landscaping-services
Residential Landscaping Maintenance:
https://www.greenlandscaping.com/residential-landscaping-services/maintenance
Residential Lawn Maintenance (under Residential Landscaping Maintenance):
https://www.greenlandscaping.com/residential-landscaping-services/maintenance/lawncare-plan
Residential Weed Control (under Residential Landscaping Maintenance):
https://www.greenlandscaping.com/residential-landscaping-services/maintenance/weed-control
Landscaping Portfolio:
https://www.greenlandscaping.com/landscaping-portfolio
Contact Us:
https://www.greenlandscaping.com/contact-us
For pages like Careers or anything you put under your “About Us” section, you can either go with a URL structure that includes the parent page (About Us) from the navigation bar, or you could have a URL structure with it standing alone, such as:
Careers:
https://www.greenlandscaping.com/careers
What Pages to Include on Your Landscaping Company Website
1. Landscaping Website Home Page
The homepage of your website is most likely where all of the majority of your viewers will land initially. The information included on this page will help them understand what you do and how you can assist them with their landscaping needs.
Your landscaping homepage will have a sample of information from each of the pages of your website. You will have sections linking to your main services, information about your service areas, history about your company, and information about your career opportunities.
If you primarily offer residential landscaping services, your homescreen should be populated with images and language that paints the picture of residential landscaping. If your main service is commercial landscaping, you should have images and sections highlighting commercial landscapes.
However, if you offer a mixture of the two services, you should try to blend in images and language about both commercial and residential landscaping services.
2. Overarching Landscaping Service Pages
Your overarching landscaping services will help introduce your main service categories. They will usually be the pages that show up as the items on your navigation bar.
For instance, your overarching pages could be pages like Residential Landscaping Services, Commercial Landscaping Services, or Landscaping Supply.
These pages will cover a wide range of topics to give customers a better idea of everything you provide within the specific service. For example, on your Residential Landscaping Services page, you could link out to Residential Landscaping Maintenance, Residential Landscaping Design, and Residential Landscaping Installation.
3. Landscaping Sub-service Pages
Your landscaping sub-service pages will be the pages that you will go the most in-depth with for each topic. These pages will educate customers on everything they need to know about each service you provide.
These pages may include pages like:
Aeration & Seeding
Weed Control
Fertilizing
Hedge trimming
Irrigation
For each of these topics, you can provide more information to your customers about the frequency they should have these services done, the cost of these services, the importance of these services, and other pertinent information.
4. Landscaping Projects Portfolio
Most customers want to see examples of the services they are looking for. This is especially true for landscaping when it comes to installations and design projects.
Your customer may have a landscape that needs a lot of work or needs a new design that they can’t easily picture. Providing images and before and after albums of your projects can help customers envision how you can transform their yard.
If you offer commercial landscaping and residential landscaping services, you will want to create two separate portfolios to display the projects you have done.
5. Lawncare Maintenance Plan Page
A lawncare maintenance plan will communicate everything a customer can expect from your landscape maintenance services. If you have multiple levels to your landscape maintenance plan, you should create separate sections that cover each of the things offered.
This page is a great way to communicate the value of your maintenance plan, how often you will perform maintenance, your monthly or annual rate, and other key details.
Having this page on your website ensures customers know that you offer a maintenance plan and provides more of a prompt for them to sign up for it, versus if you didn't have it on your website.
6. Landscape Supply Page (Optional)
If you offer landscape supplies to customers like mulch, gravel, sand, and pine straw, including a page for it on your website is a fantastic way to promote your supplies.
Like with a maintenance plan page, if you do not include a landscape supplies page on your website, customers will most likely assume you do not offer that.
A well optimized landscaping supply page will include products by category and provide details on the products. Each product description can have a form where customers can specify the quantity they want of each product and where they would like it delivered.
7. Landscaping Service Area Page
A landscaping service area page will include all of the cities you service. If you happen to have locations in multiple states, you can organize the cities you service by state.
For a traditional landscape service area page that only has cities in one state, you can organize your cities alphabetically or in order of which cities are your top service areas.
This is also a great page to mention neighborhoods you service in these cities to help your prospective customers identify if you have worked on landscapes in their neighborhood.
8. Landscaping Location Pages
Your landscaping location pages will be the city pages that your landscaping service area page will link to. On this page, you will be able to provide more information about how you have and can service that specific city.
Customers that land on this page will either come directly from searching online or they will land on your home page and immediately check to see if you service their area. In either case, you will want to include links to your top services so that they can quickly find the service they are looking for.
9. Landscaping About Us Page
Your landscaping about us page will detail how your company got started, your company mission, how your company has expanded, etc.
When your potential customers or job applicants click on this page, they will be searching for more information about your company and what your company’s mission and goals are.
If you have expanded your services to better serve your customers, this would be a good spot to include information about that. Any information you mention on this page will help give your audience a better idea of what has made your company what it is today.
10. Landscaping Certifications & Licenses Page
Your landscaping certifications and licenses page is a good spot to show customers your credentials and any relevant information they should know about your licensing.
By providing this type of information on your website, you will be able to show your credibility and your dedication to gaining all the correct certifications you need to serve your customers well.
11. Career Page (Optional)
In the landscaping industry, your business can experience a lot of employee turnover. Having a solid career page on your website will allow you to continuously build up a bank of resumes and applications to reach out to.
To really appeal to candidates, you can include examples of how other employees have advanced at your company. This will help employees envision the career growth they could experience if they were to work for you.
12. Landscaping Contact Us
Your landscaping Contact Us page should have a contact option and a request service option. This allows customers who still have questions to contact you and customers who are ready to request service to request services.
Your contact us page should be in the top right corner of your website and should be a page you frequently link to from other pages on your website throughout your webpage content.
Strategically Create Your Landscaping Service Website Content
The key to creating a solid landscaping company website is to determine the layout of your content, the URL structure you want them to follow, and the pages you want your website to include.
Once you have planned each of these things out, you are ready to start drafting out the content for each page to effectively communicate the landscaping services you offer.
If you have questions about how to set up your landscaping company website, reach out to us today. For more information on creating a landscape company website, read our blogs.
