How To Write a Landscaping About Us Page
Creating an About Us page can seem simple at first until you actually get started writing.
Once you start, you may find yourself wondering “how do I best describe my company to prospective customers and employees to make them want to learn more?”
At Blue Trade Media, we have helped many companies create their About Us page. While each About Us page is highly unique, they all contain similar elements.
In this blog, we will go over the common elements in a Landscaping Company About Us page to help you write an effective About Us page.
7 Things To Cover on a Landscaping Company About Us Page
Before you get started writing your landscaping company’s About Us page, you should ask yourself the following questions:
When was your company started?
Who started it?
Why did they start it?
What are your company values?
How has your company expanded over the years?
What are your company’s plans for the future?
What else should someone know about your company that sets you apart from the rest?
The answer to these questions will provide you with the content that you use to craft your landscaping About Us page.
1. When Was Your Landscaping Company Started?
When you ask yourself this question, don’t only think about the year, but also think about the context. Were you one of the first landscaping companies?
Maybe you weren’t one of the first and instead you were one of the more recent ones. No matter which one you are, you can spin it positively.
If you were one of the first, you helped paved the way and have many years of experience and knowledge under your belt. If your company began more recently, perhaps you have a newer way of looking at providing landscaping services.
Maybe as a newer landscaping company, you have had time to study how others have done it and condense that to more efficient or more modern styles of landscaping. This could be especially true if you offer landscaping services.
2. Who Started Your Landscaping Company?
Did you start your landscaping company or was it your family member? Or did you start your landscaping company with a partner?
Whatever the case may be, your customers and potential employees will be curious to know. By providing this information, you create a more human element to your business and give people a peek into your story.
3. Why Was The Landscaping Company Started?
This question might be tough. Especially when you feel like the answer may be “I created my own landscaping company because I wanted to increase my earning potential.” Even if that is part of the reason, there is most likely more to the story.
Why did you create it? There is a reason there are multiple landscaping companies rather than just one giant landscaping company that everyone works for.
New landscaping companies are made because they believe they can serve clients better or in a unique way. Maybe the landscaping company was created to provide customers with a company they could trust, rather than one that would take advantage of them.
While that might seem like a bit of a stretch, some landscaping companies may take advantage of knowledgeable customers and you could be a company that stands by educating your customers on the services you provide.
Whatever it is, you need to determine, what motivates you every day when it comes to providing landscaping services to your customers?
4. What Are Your Company’s Core Values?
If you haven’t already, you should think about what your landscaping company's core values are. To start simple, you can think about your core values and if those also apply to your company.
Some core values could be things like:
Hard work
Quality service
Transparent communication
Once you have a list of your company's core values, this can make it easier to explain what sets your company apart.
5. How Has Your Landscaping Company Expanded Over The Years?
Even if you don’t think your company has expanded, it potentially has. You can start as granular as “[Insert Landscaping Company Name] initially started as just me and my mower and has since expanded to 4 trucks (or trailers) and a crew of 3 (or more).”
Wherever you began, you can elaborate on how you have grown. Some questions you can ask yourself are:
Did you increase the areas you service?
Did you add more employees?
Did you add more services or verticals?
Maybe you started out your business only performing landscaping maintenance and now you offer landscape installation or design.
6. What Are Your Company’s Plans For The Future?
Whether you have expanded already or have plans to, you can mention your plans for the future to get your customers and prospective employees excited. For example:
Do you want to increase your service areas?
Do you want to add new services to your offerings?
Do you want to expand your landscaping team?
As you think of what these goals would be for your company, think back to how it relates to your customer. Any goal you have probably contributes to one of the following results:
To provide landscaping services to more customers
To offer better and more robust services to all customers
To provide your customers with convenient, quality service
You can be as specific or as vague as you want in this section, but you should provide enough information to make your customers excited about how you will keep improving the way you serve them.
7. What Sets Your Company Apart From Other Landscaping Companies?
Similarly to why you started your company, what makes your company unique? What is a reason you think customers should choose your landscaping company over other landscaping companies?
Things that set your landscaping company apart could be:
You offer a combination of landscaping services that other companies don’t
You offer complementary non-landscaping services in addition to your landscaping services
You provide landscaping services to new customers quickly (short wait time)
You take a different approach to landscaping to provide higher-quality services
You don’t have to be overly direct and write a sentence like “you should choose our landscaping company over other landscaping companies because [X reason].”
Instead, you can paint it positively like “in order to provide a variety of options to our customers, we offer [X, Y, and Z].”
By addressing how you are different without pointing out that your competitors are lacking in that area, you can communicate to customers that you can show your value without talking badly about the competition.
Create a Solid Landscaping Company About Us Page
To paint a picture of your company, you should cover key points like where you began, how you have grown, where you are going, and what drives you.
That way, when your customers and potential employees go to learn more about your company on your About Us page, they can understand why they should choose you for their landscaping needs.
To learn more about creating a landscaping company website that educates your customers and draws in leads, subscribe to our newsletter below. If you have questions about what to include on your About Us page, contact us today.