How To Write a Landscaping Careers Page
Is hiring a continuous challenge for your landscaping company? Are you searching for a way to create a steady flow of candidates?
Creating a landscaping careers page is one of the most effective ways you can do this.
We have worked with clients to create a careers page that ranks higher than the popular job posting sites on Google. This means they could stop paying job posting sites to have their jobs show up to candidates.
In this blog, we will discuss how to create a landscaping careers page that helps you find qualified candidates and build your own resume bank to keep growing your business.
The Strategy Behind Creating a Landscaping Careers Page
Your main landscaping careers page is where your candidates will be able to go and locate the type of career they are interested in at your company. Depending on the roles you are hiring for, you will have one or more categories for them to look into.
For instance, you may have careers in landscaping, landscape design, administrative/ office support, sales/ account management, customer service, accounting, human resources, etc.
If you focus on residential and commercial landscaping, you will need to create two career pages - one titled “Residential Landscaping Careers” and one titled “Commercial Landscaping Careers.”
Once you have determined the amount of career pages you will need and the categories of careers you are hiring for, you should consider what roles you want to hire for under each category.
These roles can be roles you are actively hiring for or they could be roles that aren't urgent, but would be nice to have filled eventually. The reason you will want to do this is to build up a bank of resumes of interested candidates.
If you don’t end up hiring for the role for another 6 months or a year (to give a potentially extreme example), you will be able to go through and call each application to see if they are still interested.
6 Sections to Include on Your Landscaping Careers Page
1. Introduction to Landscaping Careers At Your Company
You will want to start your landscaping careers page by providing a little context about your business and the benefits of joining your company. You should use this section to get people excited about working for your company.
To do this, you can mention how you offer competitive benefits (401k, health insurance, PTO, tuition reimbursement, etc.), how you provide career growth opportunities (e.g. landscaping laborer to crew lead or account manager), how you offer professional development opportunities (certifications, courses, training, etc.), or anything else that makes your company unique.
With turnover being a common issue in the landscaping industry, this section can help you combat that by presenting your company as a long-term career option where they can grow.
If your company is big on culture or attitude, you can also provide information about team bonding activities (company lunches, events, etc.) or your core values (hard work, integrity, quality, etc.).
The heading of this section should be something like “Landscaping Career Benefits” or “Build a Career With [Insert Your Company’s Name].”
2. Landscaping Maintenance and Installation Careers
To create the content for this section, you will refer to the list of positions you are hiring for that would fall under this category, like:
Landscape Installation Crew Member
Landscaping Technician
Irrigation Technician
Landscape Maintenance Foreman
Landscaping / Restoration Crew Leader
Irrigation & Lawn Care Manager
Under the main title of your landscaping careers section, you will create sub headings and sections for each of the roles with a brief high level over about the role, ending with a call to action that encourages them to learn more (where you link them to a page about that role).
The high level information you should include about your landscaping maintenance and installation roles will be:
Job responsibilities
Experience and skills required
Benefits for the role
Depending on the role, you may have more or less information to include in the description.
3. Landscaping Design and Planning Careers
If you offer landscaping design positions, you should create a dedicated section highlighting the roles you are hiring for, such as:
Intern - Landscape Architecture
Landscape Designer
Landscape Enhancements Designer/Coordinator
Sr. Landscape Designer
Landscape Architect / Designer
Landscape Project Designer
Each position should have a section dedicated to it, explaining the daily duties of the role, the type of experience you are searching for, and the perks of working for your company.
4. Landscaping Administrative and Office Support Careers
Depending on how large your landscaping company is, you may already have administrative/ office support or are actively searching for it. Within this category of landscaping careers, you could potentially include roles like:
Office Assistant For Landscape Company
Landscape Maintenance Administrative Assistant
Administrative Office Assistant (Landscaping Company)
Landscape Office Specialist
You can order these by least experienced role to most experienced role (since you will probably be hiring for the entry-level roles more frequently) or based on order of importance (the role you need to hire for the most at the top).
Once you know how you want to order this section, you will want to include a descriptive explanation for each position like you created for the positions in the sections above.
5. Landscaping Sales, Operations, and Marketing Careers
To start creating a sales generating machine, you will need to have someone focusing on operations, sales, and marketing. These should be three separate people, but they should work together to create a cohesive customer experience with your business.
Some roles within operations, sales, and marketing may include:
Landscaping Sales/Sales Support
Landscaping Content Marketing Manager
Landscape Design/Sales Specialist
Account Manager - Commercial Landscaping
Turf/Agronomics Department Manager
Landscaping Maintenance Department Manager
Operations Manager
VP of Operations
Just like your other careers sections, you should create general descriptions of the role, the experience required, and the benefits.
6. Landscaping Careers Inquiry Call To Action
At the end of your overarching landscaping careers page, you should recap the categories of landscaping roles you are hiring for and leave one final thought with prospective candidates: why they should work for you.
If you have someone dedicated to hiring for your landscaping company, you should provide their contact information (phone number and email) and encourage candidates to reach out to them if they have any questions.
Make a Landscaping Careers Page To Help Grow Your Business
Now that you know how to create a landscaping careers page that encompasses the roles you are hiring for, you will be able to expand your hiring strategy.
Instead of only relying on only paying for popular job posting sites, you will be able to provide candidates with the option to apply directly to your company.
To learn more about creating your landscaping company website, subscribe to our newsletter below. If you have questions about creating a landscaping careers page, reach out to us today.
