How To Write a Landscaping Supply Page
If your landscaping business is part landscaping service and part landscaping supply, you will want to create a dedicated Landscaping Supply page.
Creating this page and including it in your navigation menu will help communicate to customers that you sell landscaping supplies on your site.
Depending on the variety of landscaping supplies you sell, you may want to create supply sub-pages for the different categories of supplies you sell in addition to your main Landscaping Supply page.
In this article, we will walk through how you should structure your landscaping supply page and the type of landscaping supplies and information you may want to include.
4 Ways To Structure Your Landscaping Supply Page
Your Landscape Supply page will generally be more image heavy, but the text you include and how you structure this page is still key.
There are a few key elements you will want to include (main page title, product categories, product listings), but the structure you choose to go with will depend on your stylistic preferences and what makes sense for your product offerings.
Landscaping Supply Page Structure 1:
Landscape Supply heading
Product categories on the left
Product listings and information
Example of structure 1:
Landscaping Supply Page Structure 2:
Landscape Supply heading
Product categories at the top of the screen
Product listings and information
Example of structure 2:
Landscaping Supply Page Structure 3:
Landscape Supply heading
Product categories #1
Product Category # 1 listings
Product categories #2
Product Category # 2 listings
Product categories #3
Product Category # 3 listings
Example of structure 3:
Landscaping Supply Page Structure 4:
Landscape Supply heading
Product categories as image tiles
Example of structure 4:
What Supplies To Highlight On Your Landscaping Supply Page
What you highlight on your Landscaping Supply page will ultimately depend on the types of landscaping supplies you offer.
To brainstorm how you would like to structure this page, ask yourself:
What are the main categories of landscaping supplies you sell?
What are the potential subcategories of those categories?
For example, you may offer supplies within one or a few of the following categories
Hardscape Materials
Softscape Materials
Irrigation Supplies
Landscape Lighting
Landscaping Tools and Equipment
Landscape Maintenance Supplies
Water Features
Seasonal Supplies
Once you have your overarching categories defined, you can identify the potential sub-categories. For example, if you sell hardscape materials, you could have sub-categories like bricks, stone, mulch, gravel, sand, concrete slabs, and more.
What Information To Cover For Each of Your Landscaping Supplies
While your Landscaping Supply page will highlight your products at a high level, each of the products on this page will most likely have their own dedicated product listing page generated.
For each of your product listings, you should provide ample information so that when customers click on your product listings from your Landscaping Supply page, they have all the information they need to make a purchase.
Some of the pieces of information you should cover are:
The full product name
A detailed description of the product
The dimension of the product (if applicable)
The price (by foot, yard, cord, barrel, etc.)
Color options (if multiple options)
Availability of the product
Areas you deliver to (if applicable)
Create an Effective Landscaping Supply Page To Drive Sales
If a good portion of your business is landscaping supply, the best thing you can do is create an optimized Landscaping Supply page that highlights all of the products you sell.
To create an optimized Landscaping Supply page, you need to format it to your needs and include detailed information about each of your products.
If you have questions about how to create an effective Landscaping Supply page, contact us today. To keep learning about how to optimize your landscaping company website, subscribe to our newsletter below.
