Creating a landscaping website page on aeration and seeding is a difficult task if you have never created one before.

You may wonder, what type of content does one include on an aeration and seeding page?

Fortunately, there are a few things that most prospective customers will want to know about landscaping, especially aerating and seeding.

In our article, we will dive into the main topics and questions you should create content on to drive new aeration and seeding customers to your business.

Top 5 Things To Cover on Your Aeration and Seeding Page

1. How Often You Should Aerate and Seed Your Lawn

The main thing customers will want to know before having their yard aerated and seeded is how often they should have it done.

That is why one of the first things you should address on your page is how often they should aerate and seed their yard and what factors impact the frequency or the time.

For instance, you can let your customers know that some of the factors that impact how often they should have aerating and seeding done include:

• The type of soil they have

• The climate they live in

• The foot traffic of their yard

• The condition of their yard

Once you provide the key factors, you should explain nuances. For example, you should include the type of soils and how often each generally needs to be aerated and seeded.

You can also mention which areas have yards that need more consistent landscaping attention and reference your service area and its unique needs (since that will directly apply to your customer’s lawn care needs).

To help prospective customers gauge normal to frequent foot traffic, you should provide examples of what would be considered average foot traffic for a yard and what would be mild.

Lastly, you should cover the range of conditions of yards you typically see and what frequency of aeration and seeding each usually requires.

2. How Much It Costs To Aerate and Seed Your Yard

The next thing customers will want to know about lawn aeration and seeding is how much it will cost.

Since seeding may not always be necessary along with aeration, you can mention the average rates for both of these services individually, and then also provide a range for how much it would cost to have them performed together.

Depending on how you structure pricing, you can mention if there are any benefits to getting an annual aeration and seeding maintenance package, or any benefits of having aeration and seeding done together.

In the section, you should also mention the things that will impact the price of aeration and seeding. These things could include the size of the yard, the condition of the yard, the type of soil, and the type of seeds being used.

3. The Benefits of Having Your Lawn Aerated and Seeded

To truly emphasize the benefits of customers having their lawns aerated and seeded, you need to clearly lay out the advantages they can gain from having their lawns aerated and seated on a regular basis. Those benefits may include things like:

• Thicker and greener grass

• Improved lawn appearance

• Improved soil quality

• Enhanced grass root development

• Prevention of thatch growth

You can also mention more financially-focused benefits such as improved property value, prevention of pooling water, and compliance with HOA landscape requirements (healthy, non-patchy yards).

4. What Happens If You Don’t Aerate and Seed Your Yard

Secondary to the benefits of having a yard aerated and seeded, you should note the things that can happen if you don’t have your lawn aerated and seeded as needed, like:

• Soil compaction

• Poor water drainage

• Thatch build up

• Weak grass roots

• Patchy grass

• Increased weeds

These are just a few of the things that you can mention regarding the problems that can arise from neglecting to aerate and seed a yard.

5. What You Should Know Before Having Your Lawn Aerated and Seeded

Another common question customers have is what they should know before they have their lawn aerated and seeded. You can cover things they should know to prepare such as:

• What type of grass they have

• When they should have their yard aerated and seeded

• The condition of their yard and its specific issues

• How to prepare their yard for aeration and seeding

• How much they should water their yard before and after

• What they need to do after aerating and seeding their yard

You can include further details on how they can do these things in this section of your page or you can even link to a guide on the best aeration and seeding practices. That guide could detail your specific process, but in a generalized format that your customers could use a checklist.

Create an Aeration and Seeding Page To Drive Leads to Your Landscaping Business

Most customers don’t know all of the nuances on how to maintain and grow their yard, so creating an aeration and seeding page is a great way to educate them on everything they need to know.

By educating them about the process and what they should know, customers will trust you more and be more inclined to have you, the expert, perform their aeration and seeding.

If you have questions about what to include on your residential aeration and seeding page, reach out to us today. If you want to continue learning more about how to create a landscaping website that drives leads, subscribe to our newsletter below.