How To Write a Residential Fertilizing Page
When it comes to writing a fertilizing page, you may wonder what you should include on it.
This can be especially difficult if you think that customers should just leave the fertilizing to you.
While you are probably the best person to manage fertilizing care for a yard, you still need to educate customers on the different factors so they are more informed about what goes into the process.
In this article, we will discuss the types of sections you should include in your fertilizing page to educate customers and increase your fertilizing service leads.
5 Topics to Include On Your Residential Fertilizing Page
1. How Much it Costs to Have a Lawn Fertilized
In your lawn fertilization page, one of the first things customers will want to know is how much fertilizing costs. To give them an idea of what to expect, you can provide a range of cost like “It typically costs around $130-$400 to have your lawn fertilized.”
To provide more context on the range, you can mention what things can cause the price to vary, such as:
The size of the lawn being fertilized
If additional services are needed (e.g. aeration)
The type of fertilizer being used
Most customers probably know that they should fertilize their lawn, but past that, they may not have much knowledge on the topic. That creates a great opportunity for you to educate them on factors that affect cost that may seem obvious to you.
2. How Often You Should Fertilize Your Lawn
Once customers have an idea for how much lawn fertilization will cost, they will generally want to know how often they should have their lawn fertilized. They’ll want to know the amount of times per year they should have it done and what times of year are most ideal to have it done.
To give customers a general idea of how often, you can say something like, “You will typically want to have your lawn fertilized 2-5 times per year. You should fertilize cool-season grass in early spring and fall and fertilized warm-season grasses in late spring or early summer.”
Since there are multiple factors that will impact how often customers should have their lawns fertilized, you should mention more information about how the following types of factors impact the frequency and timing:
The soil conditions
The type of grass
The type of fertilizer
To educate customers further, you can mention that they need to properly test their soil and evaluate their individual yard’s needs since they could end up over fertilizing their yard.
3. How To Determine the Type of Fertilizer You Need
Since determining fertilizer needs will depend on a number of factors, you can provide your customers with steps they should follow to determine what type of fertilizer they need. For instance, these steps could look like:
Identify what type of grass your lawn has
Test your soil to evaluate nutrient content and PH level
Analyze soil test results for nutrient deficiencies or imbalances
Select a fertilizer with the right NPK (nitrogen, phosphorus, and potassium) ratio
Determine if you want a organic or synthetic fertilizer
Figure out if you want a slow release or quick release fertilizer
Follow the recommended application rates and timing for the fertilizer
These are just examples of the types of steps you can provide. With your knowledge of fertilizing processes, you can include even more detail on what you would recommend customers do at a high level.
If you want to include even more helpful information, you can create a chart with the ideal nutrient level for each grass type so customers could compare soil tests against them.
4. The Importance of Fertilizing Yards
As we mentioned earlier, everyone knows they should fertilize their yard, but they don't usually know why. In the section on the importance of fertilizing yards, you can speak to how it can help customers by:
Helping their grass grow and keeping it healthy
Enhancing the color and the appearance of their grass
Helping protect their yard against weather and wear
Once you have covered the more obvious benefits, you should also touch on how a healthy lawn can improve their property in more ways than just appearance. For instance, you could let customers know that a healthy lawn can filter rainwater, reducing runoff and soil erosion.
5. Other Things You Have To Do In Addition To Fertilizing
As a lawn care professional, you know that good lawn care isn't just about one piece like proper fertilization. However, your customers may not know this, so you should educate them on the other things that they should do in addition to fertilizing their lawn regularly, such as:
Watering their yard
Mowing their yard
Aerating their yard
Seeding their yard
If you would like to take the advice in this section one step further, you could include a sample year-long lawn care schedule (with the cadences for mowing, watering, aerating, seeding, and fertilizing a yard).
Create a Residential Fertilizing Service Page To Educate Customers
Creating a residential fertilizing service page is a great way to build trust with customers. By educating them on what they want to know about fertilizing services, you will be able to prove your expertise.
Almost the majority of the time, customers will come to a fertilizing page intending to learn how to do it themselves and then become overwhelmed with what goes into it and reach out to have you do it for them instead.
If you have any questions about how to write a residential fertilizing page, contact us today. To continue learning how to grow your landscaping business website, subscribe to our newsletter below.