How To Write a Residential Landscape Design Service Page
Not every landscape company provides residential landscape design services, so it can be hard to find good examples of landscape design service pages.
If you are creating a residential landscape design service page, it can be tough to know what you should include and what you should not include.
Since landscape design is visually oriented, you will want to ensure you get a good mix of content that allows you to highlight landscape design options, while also providing customers with useful information.
In this blog, we will cover how you can create an effective residential landscaping design service page and what kind of topics you can include on it.
5 Topics You Can Cover on Your Residential Landscape Design Service Page
When you are creating your residential landscaping design service page, you should include information that caters to each type of client you will have coming to your website.
For instance, you may have some clients where budget is not an issue, but they are very specific about how it is going to look and they want to see some examples of landscape design styles.
You may have other customers that care about the design, but would primarily like to know how long the design project is going to take and how much it will cost. To address both types of customers, you can include sections like:
Information about residential landscaping services
Landscape design styles for residential landscapes
Residential landscape design process
How much residential landscape design costs
How long residential landscape design takes
Depending on the questions you receive the most, you can order the 2nd - 5th topics based on what your customers want to know first. Throughout your landscape design page, you should also include call to actions with buttons or links with a message like “Contact Us for a Design Consultation.”
1. Information About Residential Landscaping Design Services
Within your residential landscape design services section, you should include general information about how long you have provided landscaping services in your area, the neighborhoods you have designed landscapes in, and the types of landscape styles you commonly do.
After you provide the context of your landscaping services, you can include buttons for each of the residential landscape design services you offer or a list with links to your landscaping design services like:
Landscape drainage
Landscape lighting
Landscape grading
Landscape renovations
Hardscaping projects
Water gardens
If you create a list of services that link out, you will want to ensure that your links look clickable, so that your customers know where to go for additional information.
2. Landscape Design Styles for Residential Landscapes
Since you are the landscape design expert, some clients may defer to you for information about landscape design styles and the elements common throughout each style.
To provide beginner level information about landscaping design styles, you can use this section to include pictures of different residential landscape styles, a list of design styles, or pictures of design styles with information about the common features of the style, like:
While your customers may prefer this amount of information, you can always start out with a list and images of design styles and then add more detail about each style later.
3. Residential Landscape Design Process
Your residential landscape design process section should usually come 2nd or 3rd on your page. If your customers usually know what style of landscape design they want, you can include your process section above that section.
However, if your customers usually don’t have a clear idea of what style they want, you should start with the styles before you get into the process of it. This will allow your customers to get further along in their decision making process.
To create this section, you should lay out your landscape design process on a piece of paper if you have not done that before. When you do that, you should outline the following:
Each of the steps of design your process from the moment a customer inquires
How long each step of your design process takes on average and what affects it
What is required from your customers throughout each stage of the design process
Information your customers should know throughout each stage of the process
These are the main things you should make sure you include, but if any other key information comes to mind, you should also write that down. Once you have finished laying this out, you should condense it to the most important information your customers should know about the design process.
4. How Much Residential Landscape Design Costs
No matter what service someone is considering, they will usually want to know how much it will cost and what will cause it to cost more or less. This is a practical question that should be addressed upfront, not halfway through the design consultation process.
While you may not be able to say how much each project will cost in this section, since there are a lot of variables, you should be able to provide ranges of costs that customers can expect so that they know a general idea of what to expect.
You can breakdown cost by:
Level of design project (basic, intermediate, or advanced)
Cost per square foot based on design complexity
Type of design service (garden, plants, pathways, etc.)
Material used for each service (stone, brick, sod, etc.)
If you offer a range of design services, such as standard residential design services and luxury residential design services, you can split up your cost summaries by those categories.
5. How Long Residential Landscape Design Takes
While you may have included estimates of how long each part of the design process takes in the residential landscape design process section, you can provide more detailed information about the timeline in this section.
For instance, you can cover what things can shorten or extend the landscape design process such as:
The size of the residential landscape being designed
The level of the residential landscape design project
The type of residential landscape design project
To give customers an accurate idea of how long the process can take, you should provide a range based on the quickest and longest design projects you have done.
Create a Residential Landscape Design Service Page to Increase Your Leads
If you offer residential landscape design services, the most effective way to capture new leads is to create a dedicated page highlighting those services.
If you do not create a page explaining the design services you offer, your customers may not even know you offer residential landscape design services and go to a different landscaping website.
Feel free to reach out to us today if you have any questions about what you should include on your residential landscaping design services page. Subscribe to our newsletter below to receive free tips on how to grow your website and generate more business.