How To Write a Residential Landscaping Maintenance Service Page
When creating your residential landscaping maintenance service page, you are probably determining how you can best optimize it to generate the most leads.
The key to creating an effective landscape maintenance page is to write it with your prospective customers in mind.
The maintenance pages that rank the best are the ones that cover tips on how to properly maintain a landscape, how much maintenance usually costs, and how often customers should have maintenance performed.
To help you create the best residential landscaping maintenance service page for your website, we will cover how to write your landscaping maintenance page and what topics you can include.
How to Structure Your Residential Landscaping Maintenance Page
Depending on what pages you plan on including on your landscaping website, your landscaping maintenance page will differ slightly. The website structure in the image below is a more advanced landscaping website structure with multiple page tiers:
To give you an idea of how the tiers of your pages can affect your content, here are the sections you could include for your Residential Landscape Maintenance page depending on if it is a stand alone page or if it has additional pages beneath it:
Example 1: Stand Alone Residential Landscaping Maintenance Page
Introductory section on landscape maintenance
Section about residential maintenance services you offer
What things to do to maintain a residential landscape
How much residential landscaping services cost
How often landscaping maintenance should be done
Example 2: Residential Landscaping Maintenance Page With Sub-service Pages
Introductory section on landscape maintenance
Section with links to maintenance sub-service pages
What things to do to maintain a residential landscape
How much residential landscaping services cost
How often landscaping maintenance should be done
These are just sample topics, but your sub-service page can have a variety of topics depending on what your customers usually ask about the service and the things you think that they should know.
5 Sections You Can Include on Your Residential Landscaping Maintenance Page
1. Introductory Section on Landscape Maintenance
On your Landscaping Maintenance page, you should start with an introductory paragraph about landscaping maintenance in your area like:
To keep your Cary, NC yard manicured and well maintained throughout the year, you should have your lawn mowed, aerated, seeded, and fertilized on a regular basis. You can also set up an irrigation system to ensure that your lawn receives the right amount of water. To accent your well maintained lawn, you should have your hedges and trees trimmed about twice a year.
This paragraph is general, but it gives you an idea of how you can incorporate your service area into the topic of the page. After the introductory paragraph, you cover what maintenance services you offer.
2. Section About Residential Maintenance Services You Offer
Depending on what type of residential landscaping maintenance page you are writing, you will either provide helpful information about the services you offer or provide general information about your services and include links to dedicated sub-service pages.
Example 1: Residential Maintenance Services Section Without Links
Example 2: Residential Maintenance Services Section With Links
While you may include more or less information about your services depending on if you plan on linking to a dedicated sub-service page, you will want to use this section of your maintenance page as an opportunity to list out the maintenance services you offer your customers.
3. What Things To Do To Maintain a Residential Landscape
Once customers have an idea of what services you offer, some may still be interested in learning more about how to properly maintain their landscape. Creating this type of section will naturally highlight maintenance services you offer.
To make your suggested list of maintenance activities even more informative, you can include the reason why for each one, like:
How to Properly Maintain Your Residential Landscape
Have your lawn aerated - if you have clay soil, your landscape can become compacted, preventing water from properly reaching your grass, which can keep your grass from growing.
Have your lawn fertilized - well fertilized grass is healthier and is able to withstand severe temperatures, droughts, insects, and foot traffic.
Have your lawn - maintaining your lawn at the correct cadence can ensure that your grass does not begin to grow weeds.
This example is a short and general example. You will want to make this kind of section specific to your areas and the things that make landscapes you service unique.
For instance, you may service homes with specific soils, grass types, weather exposure (very hot or cold), and other factors that change the frequency and type of landscape care needed.
4. How Much Residential Landscaping Services Cost
While it may be the last thing you want to talk about on your website, every customer wants to know about cost. You can choose to not include your pricing and just provide your customers with ranges of how much each type of service will cost.
You can either list the cost by how much it is each time the service is performed, or provide a monthly or yearly rate and specify the frequency that rate would be for. Since yard sizes and complexities can vary, you should mention the average yard size you are basing each rate on.
If you would like to be even more detailed, you can create price ranges for each service split up by the square footage of the yard, or by city, like this company did:
The way you choose to lay out and write this information will depend on how you think your customers will want to view it.
You can also use annual figures of how much lawn care maintenance usually costs to have each service performed to make a case for how your maintenance package(s) can save them money.
For instance, within this section on your residential landscaping maintenance page, you could say:
“It can cost around $50-$150 to have your grass cut per week, costing around $2,600 to $7,800 per year just for lawn cutting. Our lawn maintenance plan costs $350 per month and takes lawn care maintenance off your mind and into our hands. Not only will we cut your lawn on a regular basis, we will also ensure that it is fertilized, aerated, and maintained all year round to keep your lawn perfectly manicured.”
5. How Often Landscaping Maintenance Should Be Done
You can use this section to provide more information about the frequency of the maintenance activities you recommend. When you are writing these sections, think of what you would say to customers if they asked you the following types of questions:
“How often should I have my yard aerated and why not more or less often than that?”
“How many times per month should I have my lawn cut and will I need to have it cut more or less during different seasons?
“How often should I have my lawn fertilized and what type of fertilizer should I use?”
Some customers may not know that doing these activities at the incorrect frequency may do more harm than good. Thoroughly explaining the reason behind the frequency will help your customers understand the importance of properly planning out their lawn maintenance.
Create a Residential Landscaping Maintenance Page That Generates Leads
By creating a thorough residential landscaping maintenance page with sections that cover how often customers should have lawn maintenance done, what maintenance they should have done, and how much it will cost, you can help educate prospective customers.
To provide even more detailed information on the maintenance services you offer, you can create individual sub-services pages that focus on those topics.
If you have questions about information you can include on your residential landscaping service page, reach out to us today. To learn more about creating a landscaping website, check out our blogs.