How To Write a Residential Landscaping Portfolio Page
When you determine you are going to create a residential landscaping portfolio page to highlight your projects, you are probably wondering what you should include on it.
You have probably seen a lot of landscaping portfolio pages that include a lot of images and zero text. You may have seen some portfolios that include photos and some text.
In our experience, you can’t go too wrong with your landscaping portfolio page no matter what you do, but you can optimize it for Google search if you do it correctly.
In this article, we will cover what you need to know about creating a residential landscaping portfolio page and how you can optimize it to appear in more search results to ultimately get you more leads.
3 Sections to Include on Your Residential Landscaping Portfolio Page
Your landscaping projects portfolio page will be very similar to a gallery page (the two are almost interchangeable). You should include pictures from your best projects here and highlight any unique part of each project.
1. Introductory Landscaping Portfolio and Navigation Section
The introductory section of your residential landscaping project portfolio page will be where you will provide key information about your portfolio. It will generally start with a title like:
Residential Landscaping Projects in City, State
Residential Landscaping Examples in City, State
The reason you may choose to put “examples” instead of “projects” is because it will increase the chance that your page will come up when customers in your area are searching for examples of particular landscape styles.
Once you have your heading down, you will determine if you want to add a way for customers to navigate different parts of your portfolio, like a menu that links out to pages dedicated to specific to each type of style, or a menu that brings customers to different parts of your portfolio page when they click on each item.
After the heading and the navigation of your portfolio page, you should provide the context of the page with a summary paragraph. Features you should try to include in your summary paragraph are things like:
Areas where you provide landscaping services (state, cities, neighborhoods, etc.)
Types of landscaping design projects you specialize in (hardscapes, lighting, etc.)
A range of the size of landscaping projects you perform (by square foot or type)
You should also include any other information you believe makes your portfolio unique and relevant to potential clients that may be looking for examples of landscaping projects.
2. Image Collection Highlighting Your Landscaping Projects
As we alluded to in the previous section, there are a few ways you can lay out the images on your portfolio page, such as:
A collection of all of the best images of your landscaping projects
A collection of images sorted by landscaping project type
A collection of landscaping images sorted by landscaping style
A collection of before and after photos of your projects
1. A Collection of All of the Best Images of Your Landscaping Projects
If you aren’t quite sure how you want to start with your portfolio page or you don’t have enough photos accumulated to fill out multiple categories, you can just include a collection of your best landscape projects.
Once you have gathered enough photos for each landscape category you want to cover, you can sort the collection.
2. A Collection of Images Sorted by Landscaping Project Type
If you offer a variety of landscaping project types, you can also divide your photo gallery by project type, like hardscapes, lighting, general landscape, etc.
Separating your photos by project can allow your customer to identify which type of project they are interested in and see a variety of different projects you did just like that one.
3. A Collection of Landscaping Images Sorted by Landscaping Style
If you offer design services along with your landscape installation services, you may want to sort your project portfolio by landscape design styles so that your customers can select the design style they want and see examples of your past projects in that style.
By doing this, you can educate your customers on the consistent features of each style so that when you ask them what they are looking for, they will know which design style would fit their needs the best.
4. A Collection of Before and After Photos of Your Projects
If you have taken before and after photos of your projects, you can organize your portfolio by the before and afters of each so that customers can gain an idea of how your can transform their residential landscape.
If you decide you don’t want to sort your portfolio in those four ways, you can also split photos up by project and add a heading that summarizes the project, so customers can see each landscape concept and its related features.
For instance, you might have a heading like “Renovated Sloped Backyard Custom Water Feature” or “Tiered Flower Beds to Accompany Beautiful Backyard.”
If you have performed large projects for commercial clients or residential clients, you can also split each portfolio page into two sections: one section of random photos and another section to highlight more advanced projects.
If you offer both commercial landscaping and residential landscaping services, you should have separate portfolio pages for each.
3. Concluding Section For Your Residential Landscaping Portfolio
The concluding section of your landscaping portfolio page should be a section where you wrap up the page. In this section, you can include information about your services and pose the question to your customers “Are you looking for residential landscape services?”
After you summarize information about your services and pose that question, you can end with a call to action. This call to action could be in the form of a button with the words “Contact Us” or it could be hyperlinked text like “For quality residential landscaping services, contact us today,” and link to your contact us page.
Create a Residential Landscaping Portfolio Page That Draws in Leads
Creating a portfolio page can seem like a daunting task, but if done right can help you set yourself apart from the competition. While it may seem like every landscaper has a portfolio page, not every landscaper has a portfolio page that is optimized.
If you want to optimize your landscaping portfolio page even further, you should make sure you create descriptive names for the files of your portfolio images and add “image alt text” to your image settings (image alt text can be the same as your file name if it is descriptive enough).
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