How To Write a Roof Inspection Page
Creating a roof inspection page can be difficult, especially when you have never written one before.
You may not know what to include aside from a sentence, urging customers to get a roof inspection.
Through working with many roofing companies on creating inspection pages, we have found that the most effective roof inspection pages are transparent and arm customers with the information they need to know if they need an inspection.
In this blog, we will discuss what sections you should include on your roof inspection page to educate customers on roof inspections, and draw in more roof inspection leads to your roofing business.
5 Sections To Include on Your Roof Inspection Page
Successful roof inspection pages generally cover the following topics:
Why roof inspections are important
When to get a roof inspection
How much a roof inspection costs
Form for roof inspection services
What a roof inspection typically includes
You can also cover more topics depending on what else you feel your customers should know about roof inspections.
1. Why Roof Inspections Are Important
Most customers may assume that roof inspections are kind of unnecessary if they don’t see glaring issues that would warrant a repair.
However, they may not be aware about other reasons to have roof inspections done on a consistent basis.
In the section, you could educate customers on reasons they should have their roofs inspected on a regular basis, such as:
It helps detect and prevent leaks
It extends the roof lifespan
It helps identify storm damage early
It maintains the manufacturer's warranty
It helps detect structural issues
It helps plan for future maintenance
It enables increased energy efficiency
Aside from, including a list like this, you can also educate customers on the fact that most customers don’t think about the roof often.
You could mention that when a storm comes through, most homeowners are always considering the damage that may have occurred to their roof.
Along the same lines, you can speak to the danger of not thinking about your roof until you notice tons of missing shingles or a leak in your house.
2. How Often To Get Roof Inspections
After customers, no three reasons why it is important to have their roofs inspected, they may wonder how often they should have their roofs inspected.
You can mention details that affect the frequency with which they should have a roof inspected, such as:
Severe weather
The roof is new
The roof is old
Along with factors that impact the frequency, you can explain how often they should have a roof inspected with each of things in mind.
For instance, they may know newer roofs usually don’t require inspections as frequently as older roofs, but you can provide exact details like:
“If you have a new roof, you should typically inspect 2-3 years, unless you have had severe weather or notice leaks. If your roof is older, it is good to have it inspected at least once a year. If your area experiences severe weather, you should have your roof inspected afterwards to ensure there has been no damage.”
3. How Much a Roof Inspection Costs
You could start off this section by writing something like “Roof inspections generally cost $75-$600 in the [insert your service area] area. Some things that can impact this cost are:
The roof inspection method
The roof’s square footage
The accessibility of the roof
Depending on the level of roof inspection, methods like drone roof inspections or infrared roof inspections may be used to identify more details.”
Some roofing companies offer free roof inspections. If you do, that is a great thing to mention right after you specify how much roof inspections generally cost so that you can emphasize the value you are offering.
If you only offer free roofing inspections for a limited time or only in certain cases, it is still worth noting in this section.
4. Form For Roof Inspection Services
On your roofing inspection page, you should include a form for customers to request a roofing inspection (if you offer free inspections, the form or the heading above it should say something like “Get a Free Roofing Inspection Today”).
A roofing inspection request form should generally include the following fields:
Name
Address
Phone Number
Email
Additional Info (comment box)
If there are additional pieces of information you generally request from customers looking to have their roof inspected, you can include that here.
For example, instead of leaving the request open ended, you should include a drop down menu of reasons why they want an inspection (buying a home, selling a home, visible roof damage, general inspection, etc.).
5. What a Roof Inspection Typically Includes
This is a great section to build credibility and trust with your customers. Mentioning what a roof inspection typically includes and should include enables customers to determine if they have received a quality roof inspection.
You can mention at a high level, a roof inspection usually includes:
Structural inspection
Material inspection
Interior inspection
Workmanship inspection
To help customers understand what these types of inspections look like, you can provide explanations of each.
Once you have covered inspection types at a high level, you can include a list of the individual details that are usually evaluated in a roof inspection.
Create a Roof Inspection That Drives More Leads To Your Business
Including these sections on your roof inspection page allows you to educate your customers about roof inspections to build trust and generate more leads.
This page is a great way to draw on customers for an initial inspection that could lead to you identifying potential repair needs, replacements, and other service opportunities.
Do you have questions about how to create your roof inspection page? Contact us today. To learn more about how to create an effective roofing company website, subscribe to our newsletter below.