How To Write a Roofing Careers Page
Do you want to decrease the cost of recruiting employees for your roofing company?
Including a careers page on your roofing company website is one way you can work on reducing the cost of recruiting tools.
When properly formatted you can get your roofing careers page to appear higher than common hiring platforms in search results.
In this article, we will walk through what to consider when creating a roofing careers page and the seven types of sections you could include on it.
What To Consider When Creating a Roofing Careers Page
As you start to create your roofing careers page, you should consider what careers you want to hire for and how you may want to separate your careers pages.
For instance, if you specialize in commercial and residential roofing, you may want to have one page for residential roofing careers and then one page for commercial roofing careers.
When it comes to the careers you are hiring for, not only will you want to consider which roles you want to hire for, you should also consider the career paths and the different categories.
Some categories you may want to hire for could be roofing technicians, installers, estimators, project managers, designers, administrative assistant, office manager, sales representative, marketing content manager, etc.
Even if you are not actively hiring for roles you can still put them on your website and put a disclaimer that you are not actively hiring for these roles, but that you will review resumes as they come in and contact any qualified candidates.
This will allow you to build up your own bank of resumes and candidates so that when a position opens up, you can reach out to applicants you know are interested in working for your company.
7 Things To Include On Your Roofing Careers Page
1. Introductory Section About Roofing Careers At Your Company
The first part of your roofing careers page should give potential applicants an idea of what it is like to work for your company.
To do this, you can include information about your business, the benefits of working for your company, and your company’s core values.
For example, you can list out benefits like:
Tuition reimbursement
Training and development
Performance-based bonuses
Health insurance
PTO
401k
In addition to traditional benefits like the ones above, you can also elaborate on potential growth opportunities within your organization (like starting as a roofing laborer and working their way up to crew leader or project manager) and other things that make working for your organization appealing.
Including information about career growth trajectories can help get candidates excited about the prospect of working for your company.
Once you have created the content for this section, you will want to use that as inspiration for the heading of the section. For this type of section, businesses usually put a heading like: “Grow Your Roofing Career with [insert your company name]” or “Benefits of Working For [insert your company name]”.
2. Roofing Technician and Installation Crew Careers
The next section you will typically want to include on your roofing careers page will be a section about your crew level roles. These will probably be the roles you hire for the most since you will have more laborers and technicians than you will roofing project managers.
Some positions you may include within this section are:
Roofing Laborer
Roofing Apprentice
Skilled Roofer/Roofing Technician
Crew Leader/Foreman
Lead Roofer
Flat Roof Installer
Shingle Roofer
Metal Roofer
Tile Roofer
Waterproofing Specialist
Safety Coordinator
Quality Control Inspector
Any position you list should have its own section, detailing the job responsibilities, the experience required, and the benefits of working for your company.
3. Roofing Estimator and Project Manager Careers
The next group of positions you may want to hire for could be roles like roofing estimation or roofing project management positions, such as:
Roofing Estimating Assistant
Roofing Estimator
Senior Roofing Estimator
Roofing Project Manager
Roofing Project Coordinator
Roofing Restoration Manager
For each of these positions you should include job descriptions and list high level requirements.
4. Roofing Designer, Architect, and Planning Careers
The next section of your roofing careers could include roles surrounding the planning and design of roofing projects, like:
Junior Roofing Designer
Roofing Design Intern
Roofing Drafter
Roofing Designer/Architect
Roofing Engineer
Roofing Consultant
Roofing Planner
You should organize these based on the roles that require the least experience at the top and the ones that require the most experience towards the bottom. This is because you will probably have more openings for your lower level experience roles.
5. Roofing Administrative and Support Careers
Once you have listed out any of your key roofing-specific careers, you will want to create a section for your administrative positions, such as:
Office Manager
Administrative Assistant
Receptionist
Accounts Payable/Receivable Clerk
Human Resources Coordinator
Purchasing Coordinator
Data Entry Clerk
For each of these roles, you should include job responsibilities and any roofing industry experience required (if applicable).
6. Roofing Sales, Operations, and Marketing Careers
Once you have listed out the support careers, the next roofing careers section you will want to include is your roofing sales, operations, and marketing. This could include roles like:
Sales Representative
Outside Sales Representative
Sales Manager
Estimating/Sales Coordinator
Account Manager
Operations Manager
Logistics Coordinator
Content Marketing Manager
Within this section, you should mention job duties for each role, required experience, and benefits of working for your company.
7. Roofing Careers Call to Action
In case applicants scroll all the way to the bottom of the page, you will want to ensure you prompt them to apply before leaving the screen. The best way to do this is to include a call to action section.
This section should be a recap of what it is like to work for your company, the reason you are hiring (your business is growing and expanding), and a call to action statement like “want to be part of the [insert company name] team? Apply now!”
Create a Roofing Careers Page To Grow Your Business
When created well, your roofing careers page can rank above common online job boards in search results, making it an effective way to increase the amount of direct applications you receive on your website.
To ensure you create a successful careers page, you should include the roles you are hiring for and things that may make prospective applicants want to join your team.
Have questions about what to include on your roofing careers page? Contact us. To keep learning how you can improve your roofing company website, subscribe to our newsletter below.
