How To Write a Roofing Repair Page
Once you have written your Roofing Services page, you are probably wondering what page you should write next.
Creating a Roofing Repair page is a great next step because most customers will come to you with an issue that needs to be fixed - usually in the form of a roof repair.
By creating the repair page, you can inform customers about the repair services you offer as well as educate them on whether they need a repair or a roof replacement.
So what information do you include on your Roofing Repair page? In this blog we will cover what topics you can cover in your repair page to increase your website traffic.
6 Things To Include on Your Roofing Repair Page
On your Roofing Repair page, you should have around 3 or more separate sections of information that are relevant to your customers and their roofing needs. When relevant, you should include call to actions at the end of sections with a link to your contact page or phone number.
There are six common sections you could include on your roofing repair page.
1. The Types of Roof Repairs You Do
It is important to specify the types of repairs you do because not all roofing companies will necessarily provide the same niche repair services. A common list of roof repairs you could mention include:
Shingle or tile repair
Flashing repair
Gutter repair
Roof leak repairs
Ventilation repair
Skylight repair
This list will differ depending on the types of repairs you actually do as well as differ by location. For instance, not all roofers will perform skylight repairs. You should also mention whether or not you charge a fee for roof repair estimates or if you provide them for free.
2. How Much a Roof Repair Usually Costs
The cost of a roof repair is one of the most common things customers will want to know. Even if you cannot provide an exact price, you should still include a range of what it could usually cost.
If the range is large, you could mention what can cause the price to increase or decrease. For instance, you may include a section that sounds like:
“Roof repairs generally cost around $500 to $3,600 in South Carolina. Some things that can affect the price of your roof repair include:
The type of material your roof is made out of
How severe the damage is to your roof
How easy it is to access your roof
What style of roof you have (e.g. pitched or flat)
Depending on how severely damaged your roof is, how expensive the roof repair will be, and how old your roof is, it may make more sense to have your roof replaced rather than repaired.”
As a local/ regional roofer, you can include nuanced information about the cost of roof repair for your area and what factors can impact cost.
3. Signs a Roof Needs To Be Repaired
Since your customers are not professional roofers, they will usually need help identifying signs they need a roof repair. For example, some homeowners might not know that higher energy bills could be a sign that their roof needs repair.
Other signs you could include are:
Your roof has missing shingles
Your roof has a leak or a hole in it
Your shingles are dirty or wet
As with price and other roof repair details, this information will differ depending on your location. Signs a flat roof, tile roof, or shingle roof need to be repaired can differ slightly. By including this information for your customers, they will learn more about how to identify roof issues relevant to their area.
4. Signs a Roof Needs an Emergency Repair
The signs you would include in this section could also go in the “signs your roof needs to be repaired” list above, but are more severe. These signs are kind that cannot and should not be easily ignored because leaving them unrepaired could lead to worsened damage to the roof or even the home.
Homeowners may be able to guess these signs, but it is still useful to include them in case customers are unsure of how to gauge the urgency of their roof repair needs.
Some signs homeowners may need an emergency roof repair could include:
Your roof or shingles have holes in them
Your roof has been infested by animals
Your roof has a patch of missing shingles
Including emergency signs separate from regular signs is a great way to help your customers determine if they need emergency roof repair services that you offer (if you offer emergency roof repair services).
5. How to Determine If a Roof Needs to Be Repaired or Replaced
You should let customers know how to determine when a repair is so severe that it would make more sense to have your roof replaced instead of repaired. This section can mention factors like age, level of damage, and price of repair versus replacement.
Based on your location and the type of roofs that are common for your area, you can let customers know when they are better off having their roof repaired rather than replaced. For example, the age you should replace a roof can depend on the type of material it is made out of (which may be specific to your area).
You may also live in an area that is harder on certain roof materials, reducing their typical lifespan due to heat, cold, or severe weather.
6. How to Reduce The Amount of Roof Repairs a Roof Needs
While roof repairs are common and not 100% avoidable, most customers will want to know about ways to protect against roof damage and deterioration. You can include helpful tips such as:
Have your roof maintained twice a year
Trim branches of trees near your roof
Clean your gutters twice a year
Do not go on your roof unless it is necessary
You can mention that these things not only reduce the amount of repairs you need, but also prolong the lifespan of your roof.
Create an Informative Roofing Repair Page
The best way to make a helpful roof repair page is to include details about things your customers want to know. The top topics they will usually want to know are price, signs they need a roof repair, and how to tell when it is time for a roof replacement.
By including these topics on your roofing repair page, your customers will be able to determine how you will be able to help them before they even call you on the phone.
To find out more about creating content for your roofing company website, check out our article “What to Include on Your Roofing Company Website.” If you have any questions about creating your Roofing Repair page, reach out to us today.
