How To Write a Roofing Services Page
As you are beginning to create your roofing website’s content or revising it, you might ask yourself, “What content should go on a Roofing Services page if I am going to have individual pages for each service in addition to this page?”
If you are questioning this, you are on the right track to creating good content.
Your Roofing Services page will include brief summaries of each of your services so that your customers can go to one central location (your Roofing Services page) and know all of the roofing services you provide.
To help show you what type of content a Roofing Services page can cover for each sub-service, we will cover how you can lay out your Roofing Services page and what type of information you can include in each section.
Include Links to Roofing Service Pages
Most Roofing Service Pages will usually start with an introductory paragraph about roofing services, followed immediately by the services they provide. There are various ways you can link to your services.
You can create clickable buttons that help your services stand out or you can list out your services as bullets if your website editor does not have a button capability. However, most website editors will usually have this function.
If you have access to stock images and graphics, you could also display your services with icons.
Include Descriptions of Roofing Services
As we mentioned above, you should include paragraphs about your roofing services on your roofing service page.
The paragraphs for each section should generally be around 150 words to 300 words and end with a call to action like “Call us to find out more about our Roof Repair services” or “Learn more about our Roof Inspection Services.”
These are very basic examples, but they illustrate how you will want to set up a CTA (call to action) that links to one of your service pages. The portion of text you use to link to your service page should be descriptive and not something like “Learn more about our Roof Repair services here.
Examples of Content You Can Include on Your Roofing Services Page
Roof Repair
In your roofing repair paragraph, you could include the types of roofs you commonly repair and how long it usually takes.
You can also include information about the types of roof repairs you perform. In addition to the types of roof repairs you perform, you can also include a few signs that it’s time for a roof repair.
Roof Replacement
For your roofing replacement paragraph, you can mention signs a roof is ready to be replaced, how long a roof replacement usually takes, and how much a roof replacement usually costs.
Aside from mentioning general information about the roof replacement process, you can also mention the types of roofs you install. For instance, some customers may be looking specifically for unique roofing options like wood roofs, flat roofs, or solar roofs and want to know if you offer those types of services.
In your roof replacement paragraph on your Roofing Services page, you can keep types of roofing materials you work with to a simple bullet point list and then elaborate further on your Roof Replacement page.
Roof Inspection
In your roof inspection paragraph, you can mention the amount of points you check and briefly describe what parts of the roofing system those cover. On your Roof Inspection page, you can delve deeper into each one of the points you inspect.
It will be good to mention whether there is a fee associated with a roofing inspection or if you offer free complimentary roofing inspections before repairs or installations.
Roof Maintenance
If you offer roof maintenance services, but don’t offer a roof maintenance plan yet, you can still include general information about roof maintenance.
Some things customers may wonder is how much does roof maintenance usually cost, how often they should have their roof maintenanced, what is usually included in roof maintenance, and the benefits of roof maintenance.
If you offer a roof maintenance plan, you can mention similar information, but gear it towards what your maintenance plan offers.
Create Your Roofing Services Page For Your Roofing Website
To make a complete Roofing Services page, all you need to do is include links to your services, write paragraphs about each service, and include a CTA to each service at the end of their corresponding paragraph.
Creating a Roofing Services page for a roofing website is fairly straightforward. It is the service pages that can get trickier.
To learn more about what type of content you should include on your roofing company website, read our blog “What to Include on Your Roofing Company Website.” If you have any questions about what you should include on your Roofing Services page, reach out to us today.
