Niche Pages That Will Draw Traffic to Your Contract Company Website
Almost every SEO source out there will tell you to create service pages for your contract service website, but they will fail to mention niche pages.
Niche pages allow you to highlight how you uniquely help customers.
If you offer commercial services or help specific industries, you will want to communicate that on your website so that your ideal customers can find you.
In this article, we will cover the purpose of niche pages, examples of them, what type of information to include on them, and how to optimize them to increase your website traffic.
The Purpose of Niche Pages for Contract Service Business Websites
Including niche pages on your contract service business website is especially useful for companies that operate in industries with a high distribution of residential or commercial work.
For instance, if you work in HVAC, plumbing, electrical, or roofing, most prospects will assume that if you offer residential services you probably don’t provide commercial services – if you don’t have a page for it on your website.
However, if you’re a roofing, HVAC, plumbing, or electrical company that specifies you offer residential and commercial services on your website, both your residential and commercial prospects will know that you can help them.
So what do niche pages look like? Well they will usually be in the form of a commercial page or an industry page.
Commercial Pages for Contract Service Business Websites
As we mentioned previously, there is no way you can go wrong in mentioning you perform commercial and residential services. If your website is full of residential focused information, with no sign of commercial, commercial prospects will think that you do not provide services to them.
If you do even amounts of both commercial and residential services, your website should reflect that. A way to represent an even mix of residential and commercial services on your homepage content would be sentences like the following.
Commercial and Residential Plumbing Company Homepage Paragraph:
“We offer plumbing services ranging from kitchen drain cleaning to replacement of underground sewer lines. Whether your home or your business needs plumbing assistance, we have you covered.”
Commercial and Residential HVAC Company Homepage Paragraph:
“Whether you have a single family home, condo community, or industrial manufacturing plant, we can help with your heating, cooling, and air filtration needs.”
While this information will be useful to blend together on your homepage and neutral pages, you will want dedicated pages for your residential and commercial services. Having these two kinds of services separate on your niche pages will help prospects and Google know that you specialize in residential and commercial services.
Information to Include on a Commercial Service Page
Just like other service pages, you will want to include information about the problems that you solve with your services. You should also include answers to the questions your customers may have.
Emergency issues on a commercial scale can be even more dire for your customers, making it critical for you to provide as much useful information as possible. On your commercial page, you should specify whether you offer emergency services and how quickly you can usually address those types of requests (same day, a few hours, etc.).
Another thing your commercial prospects may want to know is whether you provide commercial maintenance agreements. If you do, they’ll probably want to know how much they cost. Since the yearly rate will probably vary based on the scale of the client, you can provide ranges that help them estimate what ballpark they may fall in.
For instance, if you provide commercial HVAC maintenance plans, you could help provide price ranges based on the amount of square feet of customer’s facilities, the amount of HVAC units they have, or the size of HVAC systems they have.
Industry Pages for Contract Service Business Websites
If you provide commercial services, you may also provide specific commercial services for unique industries. This is highly applicable to HVAC companies that specialize in HVAC systems designed to filter out excess particulates for buildings that have strict requirements on dust, such as manufacturing facilities.
Aside from HVAC companies, businesses like cleaning companies could benefit from including the types of industries they service on their website. For instance, this would be highly applicable if you provide deep cleaning services for unexpected events, like COVID-19.
During the peak of COVID-19, restaurants, office buildings, and manufacturing facilities were all searching for quick decontamination services. While that specific need has decreased, it is a great example of how having industry specific information on your website can help you stay competitive.
If your cleaning company provides specialized cleaning services for highly regulated industries, like manufacturing companies, laboratories, or pharmaceutical manufacturing plants, it would be beneficial for you to create industry pages for each of these business types.
Information to Include on Industry Pages for Contract Companies
If you are making an industry page for each of the industries you specialize in, you can include information like:
Detailed information and context of their industry
Information on the services you provide for their industry
Benefits of using your services for their industry
If you have case studies or client testimonials where you have helped clients in that industry, you can include those on the industry page or link out to them with a small paragraph on how you helped them.
This kind of information is useful to include on an industry page because it allows your prospective clients to picture themselves receiving your services through reading about the benefits of your services or reading about how you have helped a company similar to theirs.
How to Optimize a Niche Page for a Contract Service Business
All niche pages will be slightly different. However, any niche page will always benefit from the following:
Client testimonials
Client case studies
Proven statistics/ benefits
Photos of past projects
When you are trying to think of which clients to highlight on your niche pages, you should first start by thinking of who would be most willing to provide a testimonial for you, let you take pictures of their company, or would agree to being a case study subject.
Once you have a list of past clients in mind, you should then rank them all by the following criteria:
You would love to have more of that type pf client (based on industry, size, etc.)
The project you did for them improved one or more aspects of their business or organization (for example, you helped them decrease cooling costs, decrease plumbing issues, or you provided plumbing or HVAC systems for their new building)
The client was super pleased with your services and would refer you to others
The client had a problem/need that you helped resolve in a timely manner
You performed the project recently enough that it is still relevant
Once you have ranked your past clients based on these criteria, you should reach out to the ones that are at the top of your list and start gathering client testimonials and case studies to include on your industry page(s).
Create Niche Pages for Your Contract Service Business Website
While commercial pages and industry pages are the two most common types of niche pages to include on your site, there may be other niche pages you could create based on your specific service.
The best way to determine what niche pages you can include is to cover all of your main services with your service pages and think to yourself “Is there anything unique about the services I provide that my website does not communicate?”
To learn more about what pages you should include on your contract service website, read our blogs. If you have any questions about what niche pages you could include on your website, feel free to reach out to us today.
