Organic Versus Paid Website Traffic For Home Service Businesses
As the owner of a contract service business, you may know what organic traffic and paid traffic are as separate ideas, but not how they compare.
Think of the difference between paid and organic traffic through the analogy of buying a home versus spending money on an apartment.
Both are viable living arrangements, but one builds equity, while the other just takes money away.
Organic traffic is equivalent to buying a house.
Paid traffic is equivalent to renting.
In this article, we will cover what paid traffic is, what organic traffic is, the advantages of each, and why growing organic traffic is a more sustainable marketing strategy to grow your contract service business.
What Is Organic Traffic for a Contract Service Business?
Organic traffic is the type of traffic you get on your contract service business website from search engines and social media. This means that people who are searching terms that are related to your business and the content on your website will see your webpage and click on it.
Any content on Google’s page that is not marked as an “ad” is organic content. If you can get on the first page of search results for the terms and phrases you want to be found for, you are in a great spot to be found organically.
In order to grow organic traffic, you will need to create informative, insightful, and helpful content related to the services you provide.
Building organic traffic for a contract service business is great because it is low cost. Other than the cost to create the content to build your organic traffic, you do not have to spend money to get users to your site, you just have to structure your content the correct way.
Want to learn more about organic SEO? Check out our article “What Is Organic Traffic For a Contract Service Company Website?”
What Is Paid Traffic for a Contract Service Business?
Paid traffic for a contract service business website is the type of traffic that you get from paid ads. This type of traffic is more immediate than organic traffic, but you have to pay for each impression or click.
That means that not only do you have to pay for each customer you get through paid traffic, you also have to pay for the people that clicked on your ad but decided to not use your services.
As we mentioned in our previous article, “What Is Paid Traffic For a Home Service Business Website?” paid traffic can still have a place in your marketing strategy if you want to use it. It can drive traffic to your website while you are working on building your organic traffic.
The Advantages of Growing Organic Traffic For Your Contract Service Business
There are many advantages of growing organic traffic for your business, including:
It essentially costs you nothing to do it
It is a sustainable marketing method
It increases customer trust and loyalty
It improves your business reputation
In general, people who do not help and inform their customers through their website do not rank organically. If they do, they do not stay in the top organic spots for very long.
To rank organically, you can hire a marketing specialist or intern who will most likely cost you anywhere from $40,000-$60,000 per year. If your intern is unpaid, you could even begin building organic traffic for the low cost of providing the intern with an opportunity to expand their content marketing skills.
The Benefits of Growing Paid Traffic For Your Contract Service Business
While paid traffic is not a highly sustainable method, it can definitely be used for periods of time when you do not have the ability to focus on growing organic content. Paid traffic can still bring in customers that will use your services, so it is not a bad way to bring in new leads.
Paid traffic also requires less effort in comparison to organic content. When paired with organic traffic, paid traffic can provide a valuable boost to your organic content.
Why Building Organic Content Is More Sustainable Than Paid Traffic
Since we discussed it above briefly in the organic and paid traffic sections, it might already be obvious why organic traffic is the more sustainable method. However, just to make sure it is cleared up in this blog.
We have talked to business owners who were convinced by “SEO specialists” that paid traffic was the way to go. They had used paid traffic in the past and were looking for a more sustainable method to grow their traffic and customer base.
We told them this then and we still believe it now, organic traffic is the best way to rank as a contract service business. It is low cost, it is authentic, and it doesn’t leave if you stop paying for it, because you don’t have to pay for it.
Build Your Contract Service Company’s Organic Traffic To Grow Your Business
At Blue Trade Media, we are passionate about creating the tools for you to understand how to create content that works for you.
We believe that all contract service businesses can grow their organic traffic on their own or with an internal marketing employee or intern if they have access to the right guides and information.
To keep learning about how you can grow your contract service company’s website, check out the rest of our blogs. To find out more about the difference between organic and paid traffic, contact us.
