Marketing your contract service business well can be challenging. You started this business because you were skilled at your trade, probably not because you ever dreamed of being a marketer.

Luckily, other contract service business owners before you have figured out methods that work and those methods they use are easily repeatable.

Over the years, we have spoken to many business owners about ways they can market their business online and offline to increase their leads.

In this article, we will cover the two ways you can market your contract service business to increase your inbound leads.

2 Marketing Methods to Increase Your Contract Service Business Leads

As we mentioned above, there are two main ways you can market your contract service business: online and offline.

Online methods involve anything to do with the web, social media, emails, and anything connected to a computer or mobile device, such as:

• Social media marketing

• Website marketing/ SEO

• Text message marketing

• Email marketing

• Paid social ads

• Paid Google ads

• Online directories

• Google My Business

• Online reviews

Offline marketing (or print marketing) is anything that is not online, like signs, word-of-mouth marketing, referrals, direct mail, and non-web ads, such as:

• Yard signs

• Vehicle wraps

• Branded apparel

• Flyers

• Radio ads

• TV ads

• Coupons

• Billboards

By looking at these methods you can begin to determine what ones you can start with now and what you may need to build up to. In the next section, we will cover the top methods you can get started with that will give you the most bang for your buck.

5 Ways To Start Marketing Your Contract Service Business

1. Create Your Contract Service Brand

A few years back, we spoke to an HVAC company that had a company name, but no brand logo or other branding items. This made it difficult for their company to take off because people remember full brands (logo, colors, and all) a lot more than they remember company names.

Creating your contract service company brand allows you to lay the foundation of your company’s marketing efforts and stand out more to customers. In order to create a complete brand, you will need to have:

• A company name

• A company logo

• Company colors

• A brand voice

• A brand personality

• A brand tagline

• Company values

You may already have some of these items complete, like your company name or company values. Once you have finished the other items, you will be able to make your company more memorable and have the elements you need to start your other marketing efforts.

2. Create and Order Branded Apparel

After you create your brand, you should consider getting branded apparel. This will convey a sense of professionalism and unity to your customers because it is thought out and consistent.

Branded apparel could start out as simple as company shirts or could begin a bit larger with company shirts, pens, and hats. Eventually, you could have aim to have the following branded items for your team:

• Company shirts

• Company hats

• Company pens

• Company uniforms

• Company jackets

The branded items you will want to start with will be the items for your team as listed above. Once you have consistent branding for your team and have a reputation in your community, you can begin to think of how you may expand your branded apparel to include promotional apparel or items you give out to customers.

3. Create and Order Yard Signs

Yard signs may not work well for your company if you offer interior services. However, if you work on any exterior items of homes or businesses, yard signs can be a highly effective way of marketing your contract service business.

For instance, if you are a roofing company, you can ask your customer if they are alright with you placing a yard sign during the duration of the project. As their neighbors drive or walk by, they will be able to take note of how quickly and well the project is executed and see the final result.

This is a highly effective tool because it allows you to market to your customer’s neighbors without door knocking and catching people at a time when they are busy.

At a minimum, good yard signs have your company logo and phone number. There is no hard and fast rule about all of the information you must have on your yard sign - the key is to make it easy to understand and catch people’s attention.

4. Create and Get Vehicle Car Wraps

Like yard signs, vehicle wraps are a great way to market your business to the public with minimal effort. As your vehicles are driven around town, potential customers will become familiar with your company name.

Vehicle wraps should be well designed and not too over the top, but also not too discrete. Just like with yard signs, you will need the design to be to the point and easy to read quickly because prospective customers will only have a limited time to take in the information.

To get a vehicle wrap designed you can contact a freelancer on a site like Fiverr or reach out to a more established company like KickCharge Creative.

5. Create a Contract Service Business Company Website

The last and most effective method that Blue Trade Media lives and breathes by is creating a website to market your contract service business. A website is a great way to educate customers on your services while building credibility with your potential customers.

These days, most people are used to looking a company up online when they hear their name. If they are unable to find a website for the company or it appears disorganized or poorly designed, it can lessen the company’s credibility in their eyes.

Not to mention, if navigating the site is difficult, it can make an interested customer frustrated and decide to move on to the next service provider.

To create an effective contract service business company website, you should include pages on your services, areas you service, and niche. For more information about how to create a contract service business website, read “The Top 5 Pages You Should Have on Your Contract Service Business Website.”

Increase Your Leads Through Improved Home Service Business Marketing

If you incorporate a mix of offline and online marketing methods to market your contract service business website, you will be able to increase your brand recognition and increase the inbound leads you receive.

Once you have created a brand, gotten branded apparel, yard signs, car wraps, and a website, you will have a solid foundation to continue to improve your marketing efforts.

Wondering how much it will cost to create a website? Read our article “4 Costs To Consider When Creating Your Home Service Website.”

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