If you want to grow your business through your website in the cheapest manner, you are probably wondering what the cheapest method actually is.

It is a best kept secret: organic traffic.

If you create your website with the intention of informing your customer and making their experience as easy as possible, you will be able to increase organic traffic easily.

However, if you are just getting started, it can be tough to know how to do that well.

In this article, we will explain what organic traffic is, the benefits of growing organic traffic, and how to increase your organic traffic for your contract service company website.

The Definition of Organic Traffic For a Contract Service Business

Organic traffic is the traffic you get for free directly from search engines like Google, Bing, Ask.com, DuckDuckGo, Brave, and Yahoo.

If your website is optimized properly, prospective customers will see pages from your website in the search results either as a featured snippet, standard result, or a frequently asked question (FAQ).

Featured Snippet

A featured snippet appears at the top of a search result page and showcases the website that provides the best response on the search topic. Sometimes featured snippets will include images and lists.

When you search “How long does it take to replace an HVAC system, the featured snippet below appears.

The reason O.C. McDonald Company ranked for this featured snippet is because they created a blog titled “How Long Does HVAC Installation Take?” and then explained the topic in-depth, used relevant headings, and included the typical duration of an HVAC replacement.

Google places this type of result at the top of the page as a featured snippet because it quickly addresses the question. This allows people to search and get their answer quickly.

If searchers are interested in learning more, they can click the snippet and land directly on O.C. McDonald Company’s website.

Standard Result

A standard result is the most common type of result you will see on a search page since other kinds like featured snippets and FAQ sections only appear once. The standard result will usually include a meta title, URL, and meta description.

However, some unoptimized websites will not have meta descriptions for their pages. In some cases, Google will pull information from other pages on the site to make a description they think would explain the topic.

Design Air’s page showed up as a standard result on the first page for the search query “How long does it take to replace an HVAC system?” because they created a blog on the topic too. Although, instead of explicitly talking about the timeframe in every heading like O.C. McDonald Company did, they elaborated more on the installation process.

Frequently Asked Question

A frequently asked question, which makes up the “People also ask” section may come from a well formatted question and answer on a company’s website. It may also result from Google pulling two elements (usually the title of the page and then a paragraph below with the answer in it) from a page that answers the question well, but not succinctly.

Some companies will search these sections to get inspiration for topics for blogs, FAQs, and even service page content. This is generally a great resource for research because Google has already done the work of compiling all of the related topics people are searching.

Advantages of Growing Organic Traffic For a Contract Service Company Website

There are a lot of opportunities to inform your customers on the contract service you provide. In most cases, there is not a lot of content out there on what you do from people who actually specialize in your trade.

Most of the information you find online about contract services will be surface level and enough to rank, but not very in-depth. Creating content designed to teach your customers about what you do and the solutions to their problems will increase your organic traffic.

Some benefits of growing your organic traffic are:

• Your website content will provide you with steady inbound leads

• You won’t have to pay for your leads like you do with paid traffic

• Searchers that find you organically will be more likely to use your service

• Your company will build a reputation as an educator in your space

By structuring your website well and constantly creating content that educates your customers, you will grow your organic traffic. Organic traffic is the most sustainable type of traffic because you pay less for it (just the amount to create it) and your customers find you because your content addresses their issue.

How To Increase Your Organic Traffic For Your Contract Service Business

With all of this being said - how do you increase your organic traffic? There are a few ways you can increase your organic traffic, including:

• Create detailed service pages on your website

• Create location pages based on the cities you service

• Add niche pages if you provide unique services for your space

• Add FAQs to your website and optimize them for your top services

• Regularly post blogs about issues your customers face

• Link your blogs and internal pages to educate your customers

• Add a reviews plug-in to your site to display positive customer reviews

• Utilize the top Google Suite tools to your advantage

• Post content on social media to bring more customers to your site

These are the top ways to start building your organic traffic quickly. As you improve your web presence, your customers will have an easier time finding out what you do, the problems that you solve, and how you can help them.

Increase Your Organic Traffic and Sustainably Grow Your Contract Service Business Website

The key to growing your business through your web presence does not only involve throwing your money into the bottomless pit that is paid traffic.

Organic traffic may take longer to build, but it sticks with your website, while paid traffic leaves the second you stop pouring money into it.

If a SEO candidate or agency suggests a paid content strategy, they are not going to be creating sustainable content for your site, they will be spending your money on targeted ads to generate traffic.

To learn more about creating content for your contract service business to help it grow, check out our blogs. For more information on the difference between organic traffic versus paid traffic, contact us today.