Creating a website for your wedding venue can be a challenge, especially if you have never created a website before.

Not only do you want it to embody the essence of your venue, you also want it to cover all of the information that your clients will want to know.

The key to creating an effective wedding venue website is to create a list of your offerings and then structure pages on your website dedicated to each of the items on the list.

In this article, we will walk through examples of wedding venue website structures and the types of pages you can include on your website.

Ways You Can Structure Your Wedding Venue Website

While each wedding venue typically has unique things to offer, the websites for these venues will have similar pages. These pages will be determined by considering the offerings of the venue and what clients will want to know.

If you are in the beginning stages of opening your wedding venue, you may want to start out with a simpler website structure like the one below.

Home

Weddings

Gallery

Pricing

Resources

About

Book a Tour

This is a very linear website structure, but helps quickly and clearly show clients what you have to offer.

As your venue expands or if your venue offerings are already robust, you may want to consider creating a more advanced wedding website.

The more advanced option provides you with the opportunity to share more information about your venue in a pointed way since each piece of information is more sectioned out.

If you look at this type of structure and don’t think you have a lot of information to fill out the pages right now, you can start with the simpler website structure and gradually build up to the advanced layout.

16 Pages You Can Include On Your Wedding Venue Website

1. Weddings

The purpose of your weddings page is to describe details about the features you offer for weddings. This should include a high level description of your wedding venue such as the amount of space, how many guests it can accommodate, and other key features of the space.

Depending on your venue and what you offer, this might sound different. For instance, you may have a venue with indoor and outdoor options that you may want to highlight. Or perhaps you have a second floor with a balcony that makes a perfect spot for pictures.

Whatever may excite guests about your venue should be highlighted in your weddings page. To brianstorm this, you can think of ambiance, photo op spots, location, views, decor, architecture, and more.

2. Gallery

A gallery page will highlight photos of weddings held at your venue and will typically contain minimal text. The photos you include on this page should capture all of the attributes of your venue from the main ceremony area, to the reception hall, to the altar.

To get the most genuine representation of a wedding in your space, you should request permission to use shots from weddings you host and begin to add the collection to your gallery page.

You can either do a sprinkling of different weddings in a photo grid or you can create photo grids or photo carousels for each of the weddings.

3. Pricing/ Packages

A pricing/ packages page should cover information about your rates by package, day of the week, or season. You should also include details about what is included for each rate/ package, like:

• The spaces included (indoor, outdoor, getting ready areas)

• The timeframe clients will have access to the space

• The amount of guests the space can hold

• Day available for a rehearsal dinner (if applicable)

These are just a few of the things you can include by package/ rate to give guests an idea of what they are getting. If you offer any features or services along with the package, like decoration, drinks, or catering, you should list that here as well.

Your pricing and packages page is also a great page to include details about what is and is not included in your wedding packages if there are any potential gray areas about what you might offer for each package.

4. Available Dates

Your “available dates” or “calendar” page should include information about your venue's availability for the upcoming 1-3 years. This can either be displayed as a calendar view that gives clients the ability to see if their desired date is available or it can be less transparent.

For instance, if you want to be strategic about how you show your venue’s availability to not reveal an unbooked calendar, you could list out the upcoming years and months and specify availability by month, like:

Available dates

2024

January - Fully booked

February - Days available

March - Days available

April - Fully booked

May - Open availability

June - Days available

July - Days available

August - Fully booked

September - Fully booked

October - Fully booked

November - Days available

December - Open availability

The other route you can choose to take with your availability page is to make it a page with a form that prospective clients can fill out to request more information about available dates.

5. FAQ

Another great page to include on your wedding venue website is a Frequently Asked Questions (FAQ) page. To create the content for this page, you should consider what clients ask you most frequently and provide the answers here.

Even if you provide answers to some of the questions that come to mind on different pages on your site, you can use this page to answer those questions and link to those pages for more information.

Some questions we have seen wedding venues include on their FAQs page include:

• What is the rental fee for [insert venue name]?

• What dates are available?

• What is your cancellation/ rescheduled date policy?

• How much is the deposit, and do you offer payment plans?

• What form of payment does [insert venue name] Accept?

• Do I need to purchase Event Liability Insurance?

• Do I have to schedule a tour, or can I just stop by?

• Is there a shuttle service available from hotels or the airport to the venue?

• Can we drop off items for our wedding prior to our event?

• How many guests can [insert venue name] accommodate?

• Can I use my own Caterer?

• Is alcohol allowed on site, and can we bring our own?

• Do I have to have a Day of Coordinator?

• Is parking available on site?

• Do you provide linens, cups, silver-ware etc.?

Depending on your venue, your services, and the questions your prospective clients typically ask, the questions you will include and answer on this page will differ.

6. Tour

Your tour page should include a calendar to book your space for a tour during your unbooked times. This page should also include details about what prospective clients can expect during your tour, like how long it will take.

Additionally, on your tour page, you should include information about what prospective customers should check out before they book a tour, such as your pricing and availability.

7. Venue Details

On your venue details page, you can include a description of your venue and information about its features, like:

• Ceremony space

• Reception space

• Outdoor spaces

• Bar area

• Dining area

• Vendor preparation areas

• Lounge area

• Bridal suite

• Groom’s suite

Depending on your venue’s space, some of these spaces may be combined or you may not offer all of them. To give prospective customers the best idea of what to expect, you should list out details about each of these spaces and note any combined spaces or spaces you don’t offer.

8. Activities/ Amenities

While not all venue spaces have loads of activities, something that might make your space unique is activities you have to offer on your property. If you do offer fun activities for guests, you should note them here.

Some things that you could include would be activities like:

• Cornhole

• Mini-golf

• Horseshoe pits

• Firepits

• Fishing

• Kayaking

• Horseback riding

• Golfing

While some prospective clients may only care about the ceremony and reception spaces, some may also want some form of entertainment for their guests to keep them occupied during any downtimes.

9. Bridal Suite

While you might include information about your bridal suite on your “venue details” page, you may also want to create a dedicated page for your bridal suite space to go more in depth on what it includes.

The page also enables you to include pictures of the features of your bridal suite, like the getting ready chairs (for the bridal party and the bride) as well as any other key features (like bridal robes and slippers, balcony, refreshments, pastries, etc.).

10. Photo Areas

Something that will typically be on your prospective client’s minds when searching for a venue are the photo opportunities on the property. To help them picture your space more, you can include a page that highlights your photo areas.

Some photo opportunities might include beautiful areas on your property like:

• A barn

• A field

• A pond

• A lake

• A large tree

• In front of your venue

• A balcony

• Stairways

• Hallways

• Gates and fences

These are just a few of the potential areas you may have on your property that could make great photo spots. As you are creating this list, you can think of the spots you have always thought would be perfect for a photo as well as think of the spaces where your guests have taken photos in the past.

11. Budget Estimator

One thing you can also do is to help prospective clients consider their potential budget by providing a guide on the typical costs. This can be based on typical wedding costs and what you have seen them usually cost. The types of items you might list could be:

• Number of Guests

• Venue

• Alcohol

• Food

• Photography

• Videography

• Florals

• DJ / MC

• Personal Touches

• The Bride’s Dress

• The Groom’s Suit

• Hair and Makeup

• Event Planner \ Day of Coordinator

• Cake

• Linens

• Invitations

• Place Settings

To take this a step further, you can create a calculator that clients can use to select their expected costs for each section and provide a sum of the costs at the bottom of the page.

12. Vendors

Another great page to include on your wedding venue site is a page dedicated to highlighting vendors. This can either be vendors that you work with routinely or vendors in your area that your past clients have used and liked.

To make this page easily digestible if you have multiple vendors you recommend, you should group vendors in categories like: catering, bar services, bakers, photographers, videographers, shuttles, florists, DJs, hair and makeup, and wedding planners.

13. Services

Depending on how large your venue is, you may offer additional services, like transportation, valet, catering, bar services, wedding planning, decor services, photography, and more.

The categories of services you may offer at your space will be pretty similar to the types of services you would highlight on a vendors page, with the key difference being that you offer them in-house.

To accommodate all types of client preferences, it doesn't hurt to have a vendors and in-house services page with similar offerings to give them options to choose from.

14. Overnight Lodging

If you offer overnight lodging or a couples cottage for guests to stay at overnight, you should provide information about these accommodations and the rates.

• Some details worth mentioning include:

• How large your overnight space is

• Number of bedrooms and bathrooms

• Amenities provided (kitchen, laundry, etc.)

• The maximum number of guests allowed

To give clients an even better idea for your overnight lodging, you should include pictures of the space that highlight its features.

15. Reviews

Your reviews page is a pretty straightforward page and will simply contain your best reviews (or all of your reviews).

To make this page as effective as possible, you should try to place reviews that contain specific details about your space, your service, and offerings at the very top of the page.

While some reviews may be great and positive, they might not go into the “why” as much, making them better to include lower on the page.

16. [Venue Name] Story

A personal touch you can add to your wedding venue website is a “story” page about your venue. This should encapsulate any background on the area, the venue, and why you chose to create this space.

For instance, perhaps you were a wedding planner and had identified a need for a venue with a specific ambiance and decided to create the venue to accommodate that need.

Maybe this space was a family owned property and holds a unique and compelling story that adds to the sentiment of the space.

Whatever it is, you should try to paint a picture for what makes that space special and the reason why you felt compelled to turn it into a venue to host clients on their special days.

Create an Effective Wedding Venue Website

Building out an informative website about your wedding venue can help you communicate what your space has to offer.

When prospective clients are searching for a venue to hold their wedding, the more details you include, the better.

Do you have questions about what information to include on your wedding venue website? Contact us today.