The Top 11 Pages You Should Have On Your Roofing Website
When it comes to creating a website for your roofing company, you may initially be worried about the design.
While the design and user experience of your site is important, so is the content (information) it contains. No matter how pretty a site is, users will not stick around if there isn’t good content.
But what pages do you include and how do you lay it out?
That is exactly what we are going to cover in this article. By the end, you will know how you can organize the content of your roofing company website and the pages you could create.
Example of Roofing Company Website Layout
For a roofing company, you will generally want to start with your home page and then have the following pages on your navigation bar (subpages listed as bullets):
Roof Inspection
Service Areas
City 1
City 2
City 3
City 4
About
Certifications
Careers
Contact Us
The subpages of your website like Roof Replacement, Roof Repair, Roof Maintenance, and Roof Inspection will be nested under the overarching pages like Roofing Services and this will also be reflected in your URL structure.
For instance, the URL for your roofing services page would look like: https://www.rangoroofing.com/roofing-services/
The Roof Repair page’s URL may either be:
1. https://www.rangoroofing.com/roofing-services/repair/
2. https://www.rangoroofing.com/roofing-services/roof-repair/
This website layout is all you really need to start out with if all you do is roofing. However, if you have other services like siding or gutters, you will also want to add similar overarching and sub-service pages for those services as well, with a structure like:
Gutter Cleaning & Maintenance
For example, you would want to add a Gutter Services page to the navigation to the right of Roofing Services and then you will want to add sub pages like Gutter Repair, Gutter Replacement, or Gutter Cleaning, depending on the services you provide.
If you also offer siding services, you should create an overarching service page titled “Siding Services” with sub pages like Siding Repair, Siding Replacement, or other pages for different types of siding options you offer like vinyl, hardi plank, and stone siding.
What Pages to Include on Your Roofing Company Website
1. Overarching Roofing Service Page
Your overarching roofing service page will link out to each of your roofing sub-service pages like Roof Repair, Roof Replacement, Roof Maintenance, and Roof Inspection. You can have it link to those pages with clickable buttons and then also include information about each of the sub-services.
For instance, for a roofing repair section on your roofing service page, you can list the common roof repairs you do, how long repairs usually take (e.g. same day), and other general roof repair information. For roofing inspection, you can include what types of things you check in a roof inspection and reasons people may need to get a roof inspection.
Your roofing installation section can include the types of roofs you install (e.g. slate, shingle, tile, etc.) and how long a typical roof replacement project will take. Your roof maintenance section can briefly describe what is offered in your maintenance plan (what things are serviced and at what frequency).
2. Roofing Sub-service Pages
On your roofing sub service pages (Roof Repair, Roof Maintenance, Roof Replacement, and Roof Inspection), you should think about what your customer will most likely want to know about the service.
For instance on a roofing repair page, you should include information about how to determine if someone is experiencing a roofing emergency that requires immediate repair. You should also include information about most common things that caused roof damage.
Another great piece of information to include on a roofing repair page is information about what can increase the price of the repair and the typical price range of a roof repair.
3. Service Area Page
On your service area page, you can include a map with locations of places you’ve serviced pinned on the map. You will also want to list out the cities that you are going to create locations pages for, as well as pages you’re not going to immediately make location pages for.
You should include context on how your services span across a state, rather than a specific neighborhood or city within that state. That way, your customers and Google know that you serve the majority of the cities in that state.
However, part of illustrating that you service cities in that state, will include mentioning neighborhoods from a general perspective, or mentioning cities or clustered areas (like The Research Triangle in North Carolina) and providing more context. Within the list of cities on this page, you should link out to Location pages once you created them.
4. Location Pages
Just like the Service Area page, you should include information about how your services apply to the area you service. However, with a city specific location page, you will want to focus on neighborhoods and unique characteristics of the specific city your location pages about on your location page.
For instance, you could provide context about a recent hail storm that affected a specific city, especially if you helped with repairing the roofs that were damaged by the storm. Even if it is not something as specific as a natural weather occurrence, you could also mention that you have clients in neighborhoods within that city and provide testimonials from them.
On each location page, you should mention how that area, the weather they get, the seasons they have, and the temperatures they experience, all affect their roof and how your services can help.
Within the city page, you should link to your top services. If you primarily provide roofing services, you should link to your roofing services page, your roofing repair page, your roofing inspection page, your roofing installation page, and your roofing maintenance page.
5. About Us Page
Your About Us page will generally be one of the lower ranking pages. However, it is good to have an About Us page on your website because it tells your customers more about you and builds trust.
On your About Us page, you should include information about why you started the company, how many years you’ve been around, what locations you started with, and where you have expanded.
By telling your customers the story of why you started and where you come from, you will show them how you are passionate about providing service to customers just like them. You can also include unique information to your specific company, like community involvement, unique projects, and other relevant information.
6. Certifications & Licenses Page
On your Certifications page, you should obviously mention the certifications and licenses you have. But, you should not only list these out on your Certifications & Licenses page.
One of the best ways to optimize your Certifications & Licenses page, or at least provide value to your customers through this page, is to provide a description below your certifications and licenses explaining what they mean.
Most customers getting roofing services may not know what certifications and licenses their roofer should have, or what each means. For instance, they may not know that as a GAF, Owens Corning, or CertainTeed certified roofer, you can provide higher quality products and better warranties.
7. Career Page (Optional)
If you are actively hiring or you simply want to build up a bank of applicants, you can create a careers page with a form. To optimize it for search, you should title it something along the lines of “Roofing Careers.”
If you want to hire for two different types of roles like Roofers and Roofing Sales Representatives, you should create individual pages for those roles so that they both have a chance of ranking well.
In a generalized career page, you should include headings for each of your major roles and include a paragraph with a general description of the role below. If you have individualized pages for each of these, you will link to them within the paragraph.
In theory, you can start with a general career page with each of your roles listed in this format (heading and paragraph) and then include one form at the bottom that allows them to select which role they are applying for.
If you do it this way, you should ensure that you include information like a salary range, shift hours and days, years of experience required, skills required, and benefits.
8. Contact Us
Your Contact Us page is another page that is not going to get a ton of organic traffic. That is because someone would most likely have to type in “[company name] [contact us]” into Google to find that page.
Usually searchers will type in the name of your business, click into your homepage, and then click the contact us button/ page - hence the importance of still having this as one of your core pages on your roofing website. The Contact Us page should include your:
Address(es)
Phone number
Email address
Business hours
Emergency hours (if applicable)
Accepted payment options
Contact form / service request form
Since most people going to your contact us page will want roofing services, you should make it easy to request roofing service.
However, you will also need to include options for inquiries for service (that aren’t tied to a direct request) and non-services related inquiries (for instances when someone wants to reach out for general information or to partner with your roofing business).
9. Roof Warranty Page
On a Warranty page, you can include information about the type of roofing warranty you provide to your customers. You should mention whether you provide the warranty or if the manufacturer provides the warranty and also include the duration of the warranty (lifetime, 5 years, etc.).
Once you have mentioned all of the details about the roofing warranty you provide, you can include sections about things homeowners should know about roofing warranties.
You can look in the “people also ask” section on Google to find inspiration for the types of topics to cover. All you need to do is go on Google and search a question your customers may have about roofing warranties and then the “people also ask” section will show you related questions.
10. Roof Financing Page
On your Financing page, you should include information about what banks or organizations you offer financing through, as well as the link to the form to apply for financing.
You should also include information that your customers will want to know about your financing options, like limits, whether there are prepayment penalties, payment options, and requirements for the loan.
Essentially you will want to include any piece of information that your customers may wonder about your roof financing options. This will allow them to find the answers to questions they have and make it easier for them to determine if your roof financing options will work for them.
11. Roof Maintenance Plan Page
If you provide a roof maintenance plan and you want to make sure your customers know about it, you should create a roof maintenance plan page on your roofing website. This page should cover everything about your roof maintenance plan, such as:
Frequency of maintenance
Annual or monthly cost of maintenance
What is included in routine maintenance
Just like other pages, you will want to consider the information your customers will want to know when they read your roof maintenance plan page.
Create Your Roofing Company Website To Grow Your Business
Creating a roofing company website with the correct pages can help you quickly show customers what you offer and how you can help them.
By including the correct pages, you can also ensure that you are properly advertising all of your services, like maintenance plans - which bring in recurring revenue.
To find out more about how to create a website that helps you grow your roofing business, continue reading our blogs. If you have questions about the pages you should include on your roofing company website, contact us today.
